Welcome to the Tech Mem Right Home for Friday, May 10th, 2024. I'm Brian McCullough today.

Well that was fast. Apple apologized for the Crush ad saying they missed the mark on that one.

Microsoft is launching a mobile game app store.

11 Labs is getting into the music generating game

and of course the weekend long read suggestions.

Here's what you miss today in the world of Tech.

Apple has apologized for that Crush iPad Pro ad.

They're not going to even run the ad now on TV, quoting The Verge.

In a statement provided to Ad Age, Tor Myra... V, quoting The Verge.

In a statement provided to Ad Age, Tor Myron, Apple's vice president of marketing, said

the company, quote, miss the mark.

Creativity is in our DNA at Apple and it's incredibly important to us to design products that empower creatives

all over the world myron told ad age our goal is to always celebrate the

myriad of ways users express themselves and bring their ideas to life through iPad.

We miss the mark with this video and we're sorry."

On Tuesday, Apple introduced the M4-powered iPad Pro, which the company described as its thinnest product ever.

To advertise all the creative possibilities with the iPad it released a crush

commercial that shows things like a piano record player paint and other works flattening under the pressure of a hydraulic press.

At the end, only one thing remains an iPad pro.

The ad rubbed some creatives the wrong way.

Hugh Grant called it a destruction of human experience,

while Handmaid's tale director Reed Morano told Apple CEO Tim Cook to read the room in a post on X, end quote.

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