Welcome to the Tech Name Right Home for Friday, January 27th, 2023. I'm Brian McCullough today.

What can make Buzzfeed hit our headlines two days in a row. How about jumping on the

chat geepty bandwagon? Amazon is apparently jumping on the

NFT bandwagon in a major way like it's 2021 or something. Is Stripe going to be our big tech

IPO savior and of course the weekend long rate suggestions? Here's what you

miss today in the world of tech. In nearly five years of doing the show, I don't think we'd ever done a segment on

BuzzFeed before yesterday and now we've got BuzzFeed two days in a row. The Wall Street Journal says

Buzzfeed plans to rely on Open AI to enhance its quizzes and personalize

its content while the humans at BuzzFeed are there to offer ideas, cultural currency, and inspired

prompts, which is a bunch of euphemisms for ChatGPT is going to be doing their listicles now. Bad news if you were in the listicle

writing industry which to be fair you got a figure was a decent first job or first

wrung on the ladder for people starting out at BuzzFeed? Quote,

in a memo to staff sent Thursday morning,

which was reviewed by the Wall Street Journal,

Chief Executive Jonah Pretti said

he intends for AI to play a larger role

in the company's editorial and business operations this year.

In one instance, the company said new AI-powered quizzes would produce individual results.

For example, a quiz to create a personal romantic comedy movie pitch might ask questions like pick a

trope for your romcom and tell us an enduring flaw you have the quiz would produce a

unique shareable write-up based on the individual's responses, BuzzFeed said.

Mr. Peretti expects AI to assist the creative process and enhance the company's content,

...