Freemium VS Free Trial Which One Should You Offer? | Ep. #1061

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 June 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer? [00:45] Freemium allows you to use the product for free with locked features. [01:30] Hubspot switched from a free trial to freemium. [02:00] Typically, trials give you access to all features, but for a limited time. [03:00] Spotify is a good example of freemium. [03:20] It comes with ads, but if you love it, you can pay for more features and no ads. [04:45] Freemium is a good way to generate more traffic. [06:18] Only 2-3% of freemium users convert. [06:34] That’s it for today! [06:45] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we are going to talk about Free Medium versus Free Trial.
1:02.0	Which one should you offer? so why don't I explain
1:04.7	one new and then why don't you explain one so why don't I go first I will talk
1:09.0	about freemium so freemium a good example of freemium is if you look at hubspots. So a freemium product is basically
1:16.7	they allow you to use the product for free. HubSpot's a good example here where the CRM is free and
1:22.1	then there are certain features that are
1:23.7	locked so if you want to add on more seats or maybe you want to add on additional
1:28.8	sales features or marketing features that are available inside the product.
1:32.8	You can only use it up to a certain point or you can only use a certain freemium portion,
	...

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