On this episode of the playbook I have the legend.

The longest running sportscaster in Los Angeles

so many awards we can't even mention it.

Fred Rogin, one of my mentors and he shares an extremely valuable lesson and that's how to

last for over four decades.

That's right with all the technology changes in media. He's still at the top of the game.

Join me for all of this and more on the playbook.

This is entrepreneurs, the playbook.

Where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their

personal and professional playbook to success and what made them champions on the field and

in the boardroom. I'm your host and CEO of Sports One Marketing, David Melzer.

Dave Melzer with Onop Nore is the Playbook and I have one of my heroes. I know they have Rogan's

heroes but this is Fred Rogan he's gonna give me the uh-huh but I tell him he's the

legend of sportscasting anchoring I wanted to be an anchor I went to Occidental College right I'm old enough to have

gotten you early in your career I think you started in 1980 that's right here here yes and

I want to start with because so many entrepreneurs and kids dream about getting different jobs in sports being a sports agent on that side I have them all coming to me and how did you do that?

I said you got to connect the dots backwards,

you can't do it forward.

But you actually in your career,

despite you, I think you had a mom like mine

that was Dr. Lawyer or Failure

when you decided to be. That's accurate. I was going to be. that was

...