Fred Abramowitz: Run Rabbit Run | Casual Ultrarunning Fans, Prize Money, Sponsorship Blueprint (Sunday Conversation)
Singletrack
Finn Melanson
4.9 • 1.1K Ratings
🗓️ 1 February 2023
⏱️ 81 minutes
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| 0:00.0 | Welcome back or welcome to the Single Track podcast. I'm your host, Finn Melanson, and in this episode, |
| 0:06.4 | I chat with Fred Abramowitz, co-race director of the Run Rabbit Run series held every mid-September |
| 0:12.8 | in Steamboat Springs, Colorado. I reached out to Fred after clicking a link in a recent Trailrunner |
| 0:18.9 | magazine article that sent me to a captivating document |
| 0:22.1 | titled A Blueprint for Sponsors of Ultraming. After reading, I realized Fred was the author, |
| 0:28.6 | so I reached out to see if he'd joined the podcast to riff on some of the ideas expressed |
| 0:33.2 | in said blueprint. If you've enjoyed our state of the sport type episodes in the past, you will |
| 0:39.1 | enjoy this one. I love forecasting. I love hypotheticals. I love imagining what could be in our |
| 0:45.5 | sport with guests of the show. And Fred was a fun partner in all of this. And he really struck me |
| 0:51.0 | throughout the conversation as someone who cares deeply about our sport and the people involved. |
| 0:56.8 | We talk about prize money. |
| 0:58.4 | We talk about why to make ultra running more interesting to the casual sports fan, the state of sponsorship, race directing issues, and more. |
| 1:08.3 | Couple things I want to share with you before we get started. |
| 1:11.6 | First, I wanted to give a shout out to friend of the podcast, Mason Boswell, who has started |
| 1:16.6 | a new project called Ultra Crew Hub, which is a community platform for runners and their crew |
| 1:22.1 | members looking for the best, most up-to-date information around the logistics of each race event in our sport. |
| 1:28.3 | Think about it like best places to eat, places to stay, where to get gear, how to travel |
| 1:33.3 | between aid stations most efficiently, stuff like that. |
| 1:36.3 | It is still in its early phases, but I'm really excited about it. |
| 1:40.3 | And one of the coolest aspects to me is its reliance on a lot of user-generated content, |
| 1:45.6 | meaning the platform grows stronger as runners and their crews contribute knowledge |
| 1:49.9 | and experience to each of the races that consumers can benefit from over time. |
... |
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