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Frank Luntz is a legend when it comes to focus groups and political polling.

Okay? He has been winning elections for Republicans for a generation.

You are about to hear a conversation,

the likes of which you may never hear again.

I'm Chris Cuomo.

Welcome to the Chris Cuomo Project.

It is rare that people drop the veil and talk about what really motivates them, where they are, and why they do what they do, right?

Especially in politics. Very rare. It's all artifice, it's all pretense, it's all

about advantage, it's all about saying about what you have to say to win, right? And that's what

politicians do. They don't speak the way the rest of us do. You are about to hear one of the most, okay, fearsome political animals in the business. Frank Luntz running a campaign where he's running the

messaging against you, you got a problem. But now, Frank Luntz does what he does best

for very different reasons and you are about to hear a heavy, heavy conversation with Frank Luntz now a professor at West Point,

talking about what matters in America,

...