French supermarkets call out Shrinkflation.

Hello, you're listening to the Marketplace Morning Report from the BBC World Service.

I'm Vivian Noona stepping in for Leanne Byrne.

Good morning.

Have you noticed products that you buy becoming smaller while the price remains the same?

That's called Shrinkflation, and it's a common strategy companies use to decrease their costs.

Now, one of the biggest supermarkets in France, Carfort, has put warning labels on such goods.

It says it wants to help shoppers, but the move is also intended to pressure suppliers

like UniLiever and Nestlé to rethink their pricing.

From Paris, here's the BBC's Husco Field.

In these times of very high inflation, a very interesting phenomenon here in France,

the giant supermarket chain, Carfort, one of the biggest in the country,

is sticking it to the food industry in a very public way.

We're in the Soft Drinks section and next to a quite well-known brand of Soft Drinks,

there is a sign that says, Shrinkflation, this product has seen its quantity go down

while the tariff you pay for what it contains has gone up.

In other words, you are paying the same or more and you're getting less.

I think it's great initiative.

It's important to inform the consumers about what is happening,

so they can make informed choices.

It's great that Carfort are doing this.

Life is very expensive now, so if I see the price of something going up

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