meta_pixel
Tapesearch Logo
Log in
Smart People Podcast

Fran Hawthorne

Smart People Podcast

Smart People Industries

Society & Culture, Business, Education

4.6736 Ratings

🗓️ 4 December 2012

⏱️ 35 minutes

🧾️ Download transcript

Summary

Fran Hawthorne – Author of Ethical Chic: The Inside Story of the Companies We Think We Love There’s a reason why the largest corporations also have the largest marketing budgets.  With all of the competition out there today, a company’s image is just as important as the products that it sells.  For example, hear the word Lexus... Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

This episode is brought to you by Sun Express Airlines.

0:04.6

Looking for an affordable escape for the whole family, Sun Express has you covered.

0:09.9

Early birth deals to Turkey start at just 5999, fly non-stop to Sanyantalia or Scenic Ismia.

0:17.5

Perfect for making family memories.

0:19.8

These low fares won't last long so book now tan later at sunexpress

0:24.8

dot com and secure your seats today the podcast where we talk to smart people but not necessarily done

0:33.5

by smart people that is an awesome question this one goes down probably on one of my top five. Hey,

0:40.2

I like nutrition. I like to eat food. This is the coolest thing ever. We're going to do this forever.

0:45.0

I wish I paid more attention in that class. You know, I'm going to be honest. I don't understand that.

0:50.4

As a man, I don't get it.

0:53.9

Welcome to smart peoplepodcast.com dot com hey what's up everybody smart

0:59.0

people podcast and chris on the mic man i got thrown off i know and john on the ones and twos yeah exactly

1:06.3

i'm mixing it up on everybody just to make sure they're wide awake to get some knowledge dropped on

1:11.7

them from this show. We're going to interview Fran Hawthorne. She is a prize-winning author and

1:18.5

journalist with over 20 years experience, and she writes regularly for New York Times,

1:23.8

Newsday, scientists, institutional investor. A list goes on. She's got a number of books,

1:30.2

the most recent being ethical chic. And I thought it was a kind of an interesting concept behind

1:36.1

this book. Oh, I mean, it was very cool. And when I found out that my favorite company in the

1:40.3

world was involved, you knew I'd be...

1:42.3

And then we bashed the shit out of it. Whoa.

1:44.7

Can I say...

1:45.6

Yeah, you can say...

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Smart People Industries, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Smart People Industries and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.