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Too Niche?

Fragrance University with Sir Candle Man

Too Niche?

Bleav + What’s Your Journey?

Personal Journals, Leisure, Society & Culture

4.7560 Ratings

🗓️ 9 May 2025

⏱️ 52 minutes

🧾️ Download transcript

Summary

Kicking off a new era of Too Niche? with the Internet’s favorite scent expert, Sir Candle Man. We dive into his origin story, spring/summer fragrance trends, and the power of brand storytelling—plus his top recs under $30, $50, and beyond.

Transcript

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0:00.0

Okay, quick check-in. It's February. How are you doing with those intentions you set at the

0:06.2

beginning of the year? If things are already feeling a little fuzzy club artist's way might be

0:12.5

exactly what you need. It's my 13-week guided experience through the book The Artist's Way,

0:18.5

designed to help you reconnect with yourself, your interests,

0:22.0

build sustainable habits, and stay in conversation with your creative voice without burnout

0:28.6

or a focus on perfectionism. Club Artist Way meets weekly on Thursdays on Zoom, and this session

0:35.5

runs from February 19th through May 14th. So whether you've

0:40.0

done the Artist Way before or you're finally ready to start, enrollment is now open. Head to

0:45.8

Clubartisway.com for all the details and use the code niche for $50 off its sign up. I'd love to see you there.

0:55.7

What is up guys? Welcome back to Tooniche or To Neish. I'm your host, Elizabeth Cot.

1:04.1

We are turning the page on the weddings of it all. There's no more discussions of weddings.

1:09.2

We're done with it. I turned 40.

1:12.4

It's a new decade. And prior to doing the wedding guide, which I just, as I had said before,

1:23.5

it was just this idea that I needed to like fully commit to and get it out.

1:29.2

And so I did that.

1:30.3

But prior to that, I was having sort of like, how do I say this?

1:36.4

The hauling felt limiting for me.

1:40.0

It felt sort of like I couldn't play around in the conversations that I had been wanting to have as much as I wanted to.

1:50.0

So I just trusted that perhaps once I got the wedding guide out, I would have an idea of what two niche was evolving

2:02.9

into. So we're turning the page on the halls. And we're still keeping it incredibly niche. So what I

2:10.9

really want to focus on is people who are experts in their niche, people with expertise, hearing about how they

2:23.5

paved their own path, hearing about how they got there, and also like what are their

...

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