Hey, if you guys are listening to this the week I'm recording it, you've got one month to get yourself to code media to south of Los Angeles.

If you listen to this podcast, you're going to like this conference.

It has all the most interesting people in technology and media, like Apple's IDQ, Amazon's Roy Price.

I could go on and on, and I probably will.

But instead of me talking about it, I want you hear from LinkedIn executive editor Dan Roth, who was on stage with us last year, and you can tell you all about why it's a great event in his own words. Hit it, Dan. Oh my God, it's an incredible conference. I have met people that I still keep in touch with from just being in the halls of that conference afterwards and getting drinks. There are people I never would have met before that I now talk to all the time for ideas and getting them to write on LinkedIn. It was invaluable to me. That sounds good, right? It is good. It's going to be a great event. I hope to see many of you there. You can go to recode.net for more information. It's about a month away. I will see you there. This is Recode Media with Peter Kafka.

That's me.

It's powered by digital media. That is a real company with a funny name. They produce and distribute many fine podcasts, including this one.

And I'm here with Joe Marquesi. I did it. Yes, you did. I got it right. Hi, Joe. Hi. Nice to

see you again. I saw you last week at CES. Yes,

it's good to be seen again after CES. You are a good CES tour guy, by the way. If anyone's going next year, I would advise you to hang out with Joe for a bit. Not a bad idea for a startup app. Joe, what are you doing now? What am I doing now? Well, I'm going to do this podcast with you. I will tell you what Joe does

for a living and he'll tell you what he does for a living.

Joe is the digital ad futurist, thinky, smart guy who explains what ads are going to look like both to people like me and to his employer, Fox 21st Century. Fox, the Fox Television Group. Yep. You work for James Murdoch. You're his ad. You're his digital ad guru. He is the CEO. So I work in the Fox Networks group. So I run our ad products for Fox Networks group. So what, uh, that sounds boring, but it's exciting, right? Because you're talking about the future of advertising. Yeah. We're going to have a discussion about advertising and technology. We're not going to use the words ad tech if we can because we'll listen to the entire interview. Right, yeah, no. Well, we also don't want people to uncontrollably vomit while listening to your podcast. I mean, some of the merit. No, it's not the desired. And that, unfortunately, is what ad tech has to do. but you will say that there's a role advertising is going to play in supporting content. It is exciting for Fox Networks group. Overall, when you look at the assets underneath, you say, you know what that's made up of. It's Fox Sports. So this year we have the Super Bowl. You know, we have the World Cup in a year and a half, what ads look like and what role does advertising play in sports.

You have FX, which, you know, just cleaned up at the Golden Globes last night with Atlanta and People v. OJ.

And of the greatest storytellers right now, which everyone would consider writ large TV, it's the people winning all the awards are HBO and FX and Netflix, and guess what?

Only one of those still has advertising.

And then you've got National Geographic, which is new to the portfolio, or at least new

for National Geographic Partners.

And in that, you have a company that is, you know, number one on Instagram for brands.

It's great. It's a magazine heritage. And again, another question, what role does advertising play?

And then, of course, you have the Fox broadcast. So you work at a company that has all these

assets. You just enumerated them very well. And they make a lot of money selling ads.

They do. And online, traditionally, what they've done is sold some of the ads that are on TV and sold a few more that are exclusive to digital and they put them up there and sometimes I can skip them and sometimes I can't and it's not really a real business. But your job is to make it more of a real business and also to touch what's going to what I'm going to see on regular TV eventually as well, right?

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