Since I've been doing Indie Coffee Box for six years now and you know work with so many different roasters I have a pretty good idea of what consumers want as far as a cup of coffee goes.

But I also have a pretty good idea of what people who take their love of coffee to a level like I do can still enjoy.

Welcome to the Four Lights promo, we're the officially unofficial podcast for all your

world's best coffee. I'm your host A Ron. I'm Jim and joining us is show it's called you zip your go

with Zach you know either is fine but I call me call me zip I guess I think that most people know me as really so yeah

He's a zip Howard on our discord and he has partnered with us to bring about Four Lights Coffee and we kind of soft launched this the last few weeks you might have heard it at or through on our podcast but you know Jim and I at the beginning of this year we're looking at the state of

podcast advertising and the fact that we get increasingly ridiculous things to

promote for increasingly little money and we're like you know what what have we came up with a really quality product that we believed in and that we could market ourselves and had complete control of the process.

I wonder if the Bald Move community would go for that.

Because it seems like a lot of our vendors,

a lot of our advertisers have been happy

with the response they do get from the Bald Move family so that's we're here to kind of do like a

little mini little mini promo behind the scenes podcast about this this whole deal

and we got a lot of questions for zip here. But I thought maybe we

start from beginning, Jim. A lot of people might want to know why four lights you know yeah we why is we wanted to make we

want to make more money in a way that we can sleep at night and have to worry

about punting fucking random shit at people, boner pills, that like.

The secret why is I'm a coffee drinker and I'm kind of sick and tired of grocery store coffee and I just wanted to make a product for me. That's the secret why. But why the name for lights, if that's what you're getting at here with this question.

It is a name that I think if you're familiar with our story and history over Ball Move and

us as people, evokes a lot of the things that have influenced us over the years.

It's kind of an homage to that.

And it's homage to, I think the way that so many people have come to us and said,

...