FoundHer Files: The Importance of Messaging During Times of Crisis
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 17 October 2023
⏱️ 32 minutes
🔗️ Recording | iTunes | RSS
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Summary
Many of you have continued to ask questions about posting and your social media for your business during this time. So today we are gong to take another deep dive with host, Lindsay Pinchuk, this time into the importance of speaking out and speaking gout with the right messaging and in the right way.
If you haven’t listened to last week’s episode about navigating social media during a crisis, take a listen, its a great compliment to today’s conversation. Listen Here
Today we're going to discuss the importance of speaking up and speaking up in the right way. In addition to Lindsay sharing the importance of doing so for your brand, she will also share stories to back up these six points:
- Craft a message that will resonate with your community.
- Don’t be afraid to speak out at your company if you don’t agree with how they are handling the situation.
- Be mindful of your personal brand, especially if you are representing a larger corporation.
- Don’t gloss over the situation with a generic statement in your stories . Especially if you’re continuing your content as usual.
- Be careful what you say, if it’s online it’s not private, even if you’re in a private group.
- Don’t stay silent, especially if you’re a public persona.
There is a lot here, but I share this with you as like I said last week, there is no blue print for how to handle yourself right now. But there are best practices to make sure that you come out the other side unscathed.
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:08.5 | you burn the men'side oil, you pour your heart and soul into everything that you do. But without a doubt, |
| 0:14.0 | the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, host of the |
| 0:19.8 | Dear Founder podcast. I say this because I've |
| 0:22.7 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my |
| 0:28.5 | belly. I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all |
| 0:35.2 | things starting, growing, nurturing, and in some cases, even |
| 0:39.2 | selling a business. Together with some of my closest contacts, I'm here to help you find your |
| 0:44.1 | own success, whatever that means to you. The ride as a founder is the ride of your life. So come on |
| 0:50.1 | and join me for another episode that will get you one step closer to reaching your own founder |
| 0:54.8 | goals. Welcome back to another episode of Dear Founder. Many of you have continued to ask me |
| 1:03.8 | questions about posting and your social media for your business during this incredibly |
| 1:09.7 | wild and difficult time. So today we're going to take |
| 1:15.0 | another deep dive. This time we're going to talk about the importance of not only speaking out, |
| 1:20.0 | but speaking out with the right message and in the right way. If you haven't listened to last |
| 1:25.8 | week's episode about navigating social media during a crisis, |
| 1:29.1 | I invite you to take a listen. It's a great compliment to today's conversation, and I know a lot of |
| 1:33.9 | you listened, and a lot of you provided really positive feedback about what was shared. |
| 1:40.5 | But before we get into today's episode, I'm your host, Lindsay Pinchuk, and for those of you who are new around here, I've been building brands for nearly 25 years since college. I started my own company back in 2010 with just a $500 investment, and I grew that business to reach 3 million users per month across multiple platforms and generate seven figures |
| 2:01.6 | in revenue for six years straight. I didn't have a marketing budget and I started my community |
| 2:06.7 | from scratch. I built that community through practical, cost-effective organic marketing strategies, |
| 2:12.7 | and this was all before I led my company's acquisition to a large agency holding company |
... |
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