FoundHer Files: How to Connect with Your Community
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 27 October 2023
⏱️ 31 minutes
🧾️ Download transcript
Summary
I'm having a hard time wrapping my head around dropping content right now where everything seems fine and dandy. The world just isn’t and so many of you are asking for help with your marketing, content and social media during this time. So today we’re going to talk about connecting with your community, and what happens when you do.
If you haven’t listened to last week’s episode about the importance of messaging during a crisis, take a listen, it's a great compliment to today’s conversation. Listen Here
Today you're going to hear what happened on my social media over the last few weeks. In the last 30 days, I've lost 411 followers, but guess what? I've gained 890.
And on Instagram:
- Reach is up 261%
- Content interactions are up 126%
- Story interactions are up 800%
- Impressions are up 308%---over 600K impressions.
- Most important: I've reached nearly 300% more NON-FOLLOWERS
What does this tell you? It tells you this:
When you speak up, you CONNECT with people.
When you speak up, your community engages.
When you speak up, your community and your customers---they will remember this forever.
So today we're going to go back to the basics of your brand marketing, your brand strategy, content strategy and I'll share six things that you can do right now to create content that connects with your community.
If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.
Grab a few freebies to help make your marketing simple:
30 Ideas for Simple Partnerships to Grow Your Business
Lindsay Pinchuk's Engagement Checklist for Social Media
Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
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Transcript
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| 0:00.0 | Hi guys, it's me, Lindsay Pinchuk, host and founder of Deer Found Her. And before we get into |
| 0:06.3 | today's episode, I have some exciting news. You've asked and I'm answering, we're taking Deer |
| 0:11.6 | found her live for some much anticipated networking events starting this fall. We'll be kicking |
| 0:17.4 | things off where I live in Chicagoland with the goal to add more cities to our lineup in 2024. |
| 0:22.7 | Our events will be free. |
| 0:24.3 | You just have to be a female founder, but you'll have to RSVP. |
| 0:27.6 | So make sure you get on our list so that you are the first to know when registration goes live. |
| 0:32.3 | Space is limited. |
| 0:33.4 | The links in the show notes. |
| 0:34.7 | I can't wait to meet you. |
| 0:39.3 | Dear founder, as you know, there's no blueprint for entrepreneurship. |
| 0:44.0 | You wear so many hats, you burn the midnight oil, you pour your heart and soul into everything |
| 0:48.9 | that you do. But without a doubt, the journey is worth every single second that you put into it. |
| 0:55.1 | I'm Lindsay Pinchuk, host of The Deer Founder podcast. |
| 0:58.5 | I say this because I've lived it for over a decade. |
| 1:01.6 | I started my first company with $500 in my pocket and a baby in my belly. |
| 1:06.3 | I grew it and I sold it all. |
| 1:08.6 | This podcast is my weekly letter to you. We'll talk all things |
| 1:12.6 | starting, growing, nurturing, and in some cases even selling a business. Together with some of my |
| 1:18.8 | closest contacts, I'm here to help you find your own success, whatever that means to you. The ride |
| 1:24.3 | as a founder is the ride of your life. So come on and enjoy me for another episode that will get you one step closer to reaching your own founder goals. |
| 1:34.0 | Welcome back to another episode of Dear Founder. |
... |
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