FoundHer Files: Create 9 pieces of Content from One on Instagram
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 6 April 2023
⏱️ 23 minutes
🔗️ Recording | iTunes | RSS
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Summary
If you’re a small business owner you likely are managing your Instagram account (in addition to the 100 other tasks that you have to accomplish daily, right? Instagram feels daunting, gives you a headache and is just overwhelming. You have what host, Lindsay Pinchuk calls "Instagram Paralysis"—you don’t know where to start, what to post—so you simply do nothing.
Last week Lindsay talked about where to start in generating a process for creating Instagram content, but today she's talking about how to leverage one piece of content into nine (minimum) on Instagram so you’re not spinning your wheels constantly trying to come up with something to share. This way you can focus your attention on where it needs to be---growing your business and bottom line.
Ultimately, today's topic goes back to what Lindsay discussed last week—building a process…and that includes a process for repurposing. It’s all about your mindset and thinking about how you can extend the life of your content and create more from what you are putting out.
Lindsay will walk you through two concrete examples of how she repurposed different content. Get out your pen and notepad---you're going to want to take notes on this one!
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:08.5 | you burn the minide oil, you pour your heart and soul into everything that you do. But without a doubt, |
| 0:14.0 | the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, host of the |
| 0:19.8 | Dear Founder podcast. I say this because I've lived it for over a decade. I started to into it. I'm Lindsay Pinchuk, host of the Deer Founder podcast. I say this because I've |
| 0:22.7 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my |
| 0:28.5 | belly. I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all |
| 0:35.2 | things starting, growing, nurturing, and in some cases, even selling a business. |
| 0:40.7 | Together with some of my closest contacts, I'm here to help you find your own success, whatever that |
| 0:45.5 | means to you. The ride as a founder is the ride of your life. So come on and join me for another |
| 0:51.2 | episode that will get you one step closer to reaching your own founder |
| 0:54.8 | goals. Welcome back to another episode of Dear Founder. If you're a small business owner, |
| 1:02.0 | you likely are managing your Instagram account on your own in addition to the 100 other |
| 1:07.5 | tasks that you have to accomplish every single day, right? |
| 1:12.7 | Instagram feels daunting. |
| 1:13.8 | It gives you a headache. |
| 1:15.1 | And it's just overwhelming. |
| 1:17.7 | You have what I call Instagram paralysis. |
| 1:19.8 | You don't know where to start, what to post. |
| 1:21.7 | So you simply do nothing. |
| 1:26.9 | Last week, we talked about where to start and generating a process for creating Instagram content. |
| 1:28.5 | But today we're going to talk about how to leverage one piece of content into nine minimum |
| 1:34.0 | on Instagram so that you're not spinning your wheels constantly trying to come up with |
... |
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