Founder Focus Ep 5: Susannah George of Urban List

Transparent Venture Capital by Tribe Global Ventures

Tribe Global Ventures

Investing, Business:investing, Business, Entrepreneurship

5 • 1 Ratings

🗓️ 29 August 2023

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week’s Founder Focus guest is Susannah George, Founder of Urban List. Urban List is a compass for those who live like it matters, and provides trusted recommendations in areas such as food and drink, entertainment, style, health and even pets. Their trusted tips power billions in annual spend— serving 30,000 recommendations across Australia, New Zealand and Singapore every hour. Urban List was named Australian Media Brand of The Year in 2021 and 2023, and you’ll see why. Susannah shares her early journey into entrepreneurship going to work with her father in the family business in Bundaberg. Finishing university, she headed overseas to Paris and LA, and Susannah shares how these experiences created the foundations for launching Urban List. This episode is not just interesting lessons and stories, Susannah shares some really actionable ideas that founders can use to scale their own businesses. Susannah shares a framework she uses to create a culture and environment that supports finding the right people, and the organisational ingredients to bring them together to achieve their ambitious vision and mission. This episode is also a master class in finding early product market fit, and the goals Susannah chose when setting out to confirm if she was on the right path or not. Susannah provides great insight into content marketing and customer acquisition strategies, and walks through creation content that drives action. Susannah says it took 10 years to figure out her operating system and how to make each interconnecting flywheel spin faster, and there’s a lot we think founders from all walks of life can learn from her journey. We hope you enjoy it as much as we did and as always, we welcome any comments and feedback.

Transcript

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0:00.0	Welcome to Transparent VC by Tribe Global Ventures, the B2B VC.
0:14.3	This week's founder-focused guest is Susanna George, founder of Urban List.
0:19.8	Urban List is a compass for those who live like it matters and provides trusted recommendations
0:24.6	in areas such as food and drink, entertainment, style, health and even pets.
0:31.6	Their trusted tips power billions in annual spend, serving 30,000 recommendations across Australia, New Zealand and
0:39.3	Singapore every hour.
0:41.3	Urban List was named Australian media brand of the year in 2021 and 2023 and you'll soon see why.
0:50.3	Susanna shares her early journey into entrepreneurship, going to work with her father and the family business in Bundaberg,
0:57.0	then finishing university and heading overseas to Paris, LA, and she shares how these experiences created the foundations for launching urban list.
1:06.0	This episode is not just interesting lessons and stories, but Susanna shares some really actionable
1:12.4	ideas that founders can use to scale their own businesses. Susanna shares a framework she
1:18.6	uses to create a culture and an environment that supports finding the right people
1:23.4	and the organizational ingredients to bring them together to achieve their ambitious vision and mission.
1:29.8	This episode is also a masterclass in finding early product market fit and the goals Susanna used
1:35.7	when setting out to confirm if she was on the right path or not.
1:39.6	Susanna provides great insights into content marketing and customer acquisition strategies and walks through
1:45.6	content creation that drives action. Susanna shares that it took 10 years to figure out her
1:51.0	operating system and how to make each interconnected flywheel spin faster and there's a lot in here
1:57.3	that we think founders can walk away with in terms of their own journey.
2:01.9	So we hope you enjoy it as much as we did making it.
2:04.9	And as always, we welcome any comments and feedback.
2:23.2	Well, Suez, welcome to the Transparent Tribe Global podcast. Thank you for coming on. We've been trying to get you on forever. So this is exciting. Thanks for having me. I'm excited.
	...

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