Based in Queensland Australia, Cake Equity https://www.cakeequity.com/ supports entrepreneurs all over the world in using their  equity to attract and retain the best people, and make the capital raising and cap table management process, well, a piece of Cake! Full disclosure- Tribe Global Ventures has an investment in Cake, and is excited to be on the journey with Kim, Jason and their team. You'll see from this episode just how passionate the team at Cake are in supporting entrepreneurs. Kim shares the Cake the origin story and provides some inciteful ideas around: The double-edged sword of founder led sales. The importance of being in country when you scale. The value of complementary Co-Founders. How to navigate constructive conflict to catalyse growth. The importance of diversity, and trust and respect in fostering constructive conflict. The challenge of ego and loneliness in the entrepreneurial journey. Habits and routines for personal success, and tools Kim finds helpful in creating the best version of that success. Cake was also recently recognised in the 2023 Product Led Growth Rising 40 Awards, and Kim shares his thoughts on Product Lead Growth as a strategy, and how the team at Cake is approaching it.   Here is the link to the Product Hunt campaign Kim mentions- we would love for you to sign up (if you haven't already) and rally anyone else that wants to support Cake to do the same 🙏  https://www.producthunt.com/products/cake-equity  Kim on LinkedIn https://www.linkedin.com/in/kimhansencake/  Jason on LinkedIn https://www.linkedin.com/in/jasona-cake/  To get in contact with Tribe: Web: https://tribeglobal.vc/  Email: hello@tribeglobal.vc  Aaron: https://www.linkedin.com/in/aaronbirkby/  Elaine: https://www.linkedin.com/in/elainestead/ Don: https://www.linkedin.com/in/domckenzie/  Jack: https://www.linkedin.com/in/jackbutler4/   If you liked this episode, we would love it if you could leave a comment and a rating.