Hey, do you know about Mini Social?

So it takes seven touch points on average to convert a potential consumer.

You can get started by meeting your consumers where they can see you every day on social.

Our friends at Mini Social work with brands on micro-influencer amplification and UGC creation.

You can get content that's fully licensed for use on your own marketing channels

and watch creators post about your products to their audience.

Mini Social has been around since 2018, partnering with over 1,000 CPG brands like

Bonza, Outstanding Foods, Fly By Jing, Hydrant, Love Wellness, and many more.

You can learn how it works by visiting CPG.binisocial.com and take a look

of their case studies.

Make sure to mention us at Startup CPG for a special

discount.

Thank you. We start regionally. We self-distributed, and that allows you to get a lot of feedback directly from the retailer, from the consumer. And it allows you to control the messaging, control your growth. And really until

you have to go to a distributor, it's a really nice way to grow in trial. And then if you have to

change things, you're not paying slotting fees over again. You know, you're not worried about all

the implications that happen if you don't do everything perfectly the first time. So most people tell you you need 40 points of distribution to unlock a distributor,

or sometimes if just one big anchor will do it.

So you don't have to worry about it, you don't have to deal with it until you get one of those anchor stores.

And then once you do, a lot of times they don't want to deal with a bunch of little brands.

Hello, everyone, and welcome back to the start of CPG podcast.

This is Grace, and I'm here with another founder feature.

Today, I'm talking to Susan Hartman, the co-founder of Recoup, a gut-healthy hydration brand. Recoup is gearing up for a big year with a national launch at sprouts and plans to develop a new skew. Susan and I talk all about

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