Founder Feature: Ollie & Sophie Spring of OOSO Sparkling Tea

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 10 October 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of the Startup CPG Podcast, Caitlin Bricker interviews Ollie & Sophie Spring, the co-founders of OOSO Sparkling Tea. Born out of their own search for elevated non-alcoholic options, OOSO combines the ritual and complexity of tea with clean ingredients and organic honey—creating a refreshing alternative for today’s sober-curious consumer.

Ollie and Sophie share their journey from meeting on Hinge to building an award-winning brand that resonates with Gen Z and millennial audiences. They discuss the challenges of bootstrapping, the importance of intentional branding and design, and how community support has been vital to their growth. They also highlight the evolving cultural shift toward mindful drinking, OOSO’s unique positioning in the NA beverage space, and what’s next for the brand, including new flavors and a soon to be fully caffeine-free lineup.

Whether you’re interested in innovative consumer products, the sober-curious movement, or the realities of building a startup with your life partner, this episode offers valuable insights and inspiration.

Listen now!

Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.com

Listen in as they share about:

Brand Origin & Founders’ Story
Mission & Brand Values
Product Development & Ingredients
Sober Curiosity & Consumer Trends
Flavor Profiles & Innovation
Branding & Design
Community & Competition
Retail & Distribution

Episode Links:

Website: https://drinkooso.com/

Instagram: https://www.instagram.com/drinkooso/
LinkedIn: https://www.linkedin.com/in/oliverhspring/

LinkedIn: https://www.linkedin.com/in/sophiaracciatti/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Join the Startup CPG Slack community (20K+ members and growing!)
Follow @startupcpg
Visit host Caitlin's Linkedin
Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

Transcript

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0:00.0	Okay, you know that moment when someone hands you a business card and then it disappears into the void 10 minutes later?
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1:13.0	not their recycling bin. All right.
1:35.0	Both young millennials gen z they're the people who are driving this this trend of sober curiosity and not drinking you know one example of that is i think it's 45% of gen z
1:40.9	i've never tried alcohol so that's you know, key reason that we wanted to
1:45.3	choose sparkling tea. And when we're kind of listening to our consumer, understanding, you know,
1:49.8	what is going to interest them, figuring out, you know, that they've never had a non-al whiskey or a
1:54.9	non-a tequila, it's figuring out, you know, the right flavors for that consumer. Yeah, those are all
2:00.5	acquired taste. If you've never tried them before, you don't want right flavors for that consumer. Yeah, those are all acquired taste.
2:01.7	If you've never tried them before, you don't want them.
2:03.8	You just want something elevated.
	...

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