Founder Feature: Morgan Murdock of Unbothered Foods
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 2 May 2025
⏱️ 41 minutes
🧾️ Download transcript
Summary
In this episode of the Startup CPG Podcast, Grace Kennedy chats with Morgan Murdock, the founder of Unbothered Foods—a gut-friendly, sourdough-based cracker brand launched in 2023. Morgan, a clinical dietitian turned CPG entrepreneur, shares her journey from working with IBS patients to creating a delicious, low FODMAP cracker that prioritizes both taste and digestive health.
They dive into everything from navigating product formulation and scaling production to finding the right co-manufacturer and managing fermentation at scale. Morgan also opens up about fundraising via WeFunder, the challenges of being a solo founder, and the importance of mentorship in building a mission-driven food brand.
If you're a CPG founder, health-conscious foodie, or just love a good cracker, you won’t want to miss this one. Tune in now!
Use code STARTUPCPG at checkout for 15% off any cracker product!
Listen in as they share about:
- Unbothered Foods Overview
- Why Crackers?
- The Sourdough Advantage
- Scaling & Manufacturing Journey
- Retail & Distribution Strategy
- Funding & Bootstrapping
- Solo Founder Life
- Mentorship & Community Support
Episode Links:
Website: https://unbotheredfoods.com/
LinkedIn: https://www.linkedin.com/in/morganjmurdock/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
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| 1:09.8 | Thank you. The fermentation piece is like a whole journey because we have a, we have a sourdose starter that we've had, and I had three years before, and then someone else had it three years before. |
| 1:11.2 | So we have like a living sourdough starter that our bakery manager keeps alive. It's like an active and live thing. So |
| 1:18.8 | there's some brand synergy happening. And that's like a challenge in itself. Any manufacturer and |
| 1:26.3 | like unless they do sourdough already, that's going to be like, |
| 1:30.0 | no, we don't do that. |
| 1:31.4 | Like, I have to keep something alive, but it's just not comprehensible, really. |
| 1:35.9 | So right now we make everything in-house. |
| 1:38.8 | We self-manufacture currently. |
| 1:42.8 | Hello, everyone, and welcome back to the Startup CP2 podcast. |
| 1:47.3 | This is Grace, and I'm here with another founder feature. |
... |
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