Founder Feature: Mackie Swan of Woo More Play
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 6 September 2024
⏱️ 40 minutes
🧾️ Download transcript
Summary
In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Mackie Swan, CEO of Woo More Play, to delve into the world of premium organic intimacy products for women. Mackie shares the inspiring story behind Woo More Play, highlighting the brand’s dedication to pleasure and natural ingredients while tackling societal taboos and navigating the retail landscape of the sexual wellness industry.
Tune in to hear Mackie discuss the complexities of crowdfunding and the startup journey in this niche market, including the significant time and effort required, as well as the unique regulatory challenges. She also offers invaluable advice for aspiring founders in specialized industries, stressing the importance of staying true to one's mission despite obstacles.
Listen now and get inspired by Mackie’s journey!
Listen in as they share about:
- Woo More Play's Origin Story
- Industry and Social Media Challenges
- Retail and Growth
- Press and Media Coverage
- Crowdfunding Campaign
- Challenges in the Sexual Wellness Space
- Advice for Founders
- Future Plans for Woo More Play
Episode Links:
Woo More Play Website
Mackie Swan LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello, amigos. About four years ago, I got a message from a designer in Colombia who said she'd like to work with startup CPG to build her reputation of the U.S. |
| 0:08.9 | I couldn't believe how affordable her pricing was and the quality looked top-notch. |
| 0:13.6 | I started work with them for startup CPG and then a bunch of my other CPG projects as well. |
| 0:18.6 | Fast forward to today, they are the most beloved agency in our |
| 0:21.4 | startup CBG community. They've got dozens of happy customers like prickly and so many more. |
| 0:27.4 | I recommend them to absolutely anybody who will listen because the combo of top-notch quality |
| 0:31.8 | and very reasonable pricing is exactly what you want as a startup brand. You can hire them for |
| 0:37.2 | branding, packaging, your website, |
| 0:40.2 | or they actually have an awesome startup package that will do all three. |
| 0:44.0 | If you want to learn more, email them at StartupCG at Wagondesign Studio.com or check the show notes. |
| 0:51.3 | You could also post in our Slack for feedback and just be overwhelmed by how many people |
| 0:55.5 | want to sing their praises. |
| 0:57.1 | Grazias, Wegan. |
| 1:14.2 | That was kind of a light bulb moment for her. And that was kind of a light bulb moment for her. |
| 1:17.6 | And this idea was back in 2016. |
| 1:23.0 | So eight years ago, the number of female-focused sex brands that you'd find on the market today. |
| 1:26.2 | So she brought her husband and their best friend Weston in and she said, |
| 1:32.3 | Hey, I think we have an idea here. There's a real white space to create a brand that's not only natural, organic, clean, |
| 1:37.6 | really speaks to that more conscious consumer, but also really positions the woman as the buyer in this category. |
| 1:39.4 | Hello, everyone, and welcome back to the Startup CPG podcast. |
| 1:43.9 | This is Grace, and I am here today with another |
| 1:46.6 | founder feature. Today I talked to Mackie of Woomore Play, a sexual wellness brand that creates |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Startup CPG, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Startup CPG and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.