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Thank you. We have a pretty good customer loyalty as far as that goes.

So it's demoing the product, getting people to actually put it in the car because they, and it's a name that kind of, you know, catches with people. It's like, oh, freeze cake. And so these are all things

that I think is really important to, you know, the brand. And that, like I said, those seasonal

flavors, those are actually, I think, possibly going to be

bigger than even our normal flavors, even though people love the normal flavors, especially

New York. It's very versatile. Like, people use it for baking purposes. That's because with the

freeze drying, it doesn't add additional moisture to recipes.

So it's, you know, it's really versatile as far as, you know, you don't want to make

cheesecake. Like even cream cheese. Cream cheese got super expensive. So people are like, it's easier

for me just to buy a bag of this and then use it. So yeah, so that's pretty much for our retail is what our

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