Founder Feature: Cassie and Chelsey Maschhoff, Lottie’s Meats
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 2 August 2024
⏱️ 42 minutes
🧾️ Download transcript
Summary
Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she sits down with Cassie and Chelsey Maschhoff, the inspiring founders of Lottie's Meats. Raised on a family pork farm, the sisters share their journey to revolutionize the meat industry with high-quality, natural ingredients through their Denver-based venture.
They delve into dispelling myths, overcoming challenges as female entrepreneurs, and their strategic approach to product development and marketing. Discover their insights on pricing strategies, sustainable growth, and the keys to success in the competitive world of consumer packaged goods.
Tune in for an enriching discussion on innovation, perseverance, and redefining standards in food entrepreneurship!
Listen in as they share about:
- Motivation for Starting Lottie's
- Production Challenges
- Product Development and Business Operations
- Marketing and Pricing Strategy
- Bootstrapping and Funding
- Balancing Personal and Professional Life
- Community and Support
- Future Goals and Strategy
Episode Links:
Lottie’s Meats Website
Chelsey Maschhoff’s LinkedIn
Cassie Maschhoff’s LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
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| 0:00.0 | Are you paying a ton in shipping to send out products, samples, and whatever else? |
| 0:05.0 | The fees really add up, but lucky for you, we now have a partner that gets you access to the discounted shipping rates that are usually only available to those big companies. |
| 0:14.0 | I worked with them for my last beverage brand and I can tell you, they definitely got us savings. |
| 0:18.0 | Whether you're sending overnight samples, fulfilling e-commerce |
| 0:21.1 | orders, or even a 40-foot ocean container, our partner, Enterprise Purchasing Group, or EPG, has |
| 0:27.5 | got you covered. There are a bunch of free benefits you can get by signing up with them. You |
| 0:31.8 | can get up to an 86% discount on small parcel shipments from UPS, D-HL Express, UPS, and more. |
| 0:39.1 | You get really competitive L-TL and F-T-L rates through UPS. |
| 0:43.1 | You get discounted spot and fixed ocean rates through Flexport and MERSC. |
| 0:47.2 | You get exclusive air frets, and you also get preferential terms with supply chain financing. |
| 0:52.9 | All you need to do is reach out to |
| 0:54.3 | Francis Agass. His email is Francis, F-R-A-N-C-I-S, at enterprisepurchasing.com. |
| 1:02.0 | Mention the startup CPG discount and take advantage of those savings. Good luck, everybody, |
| 1:06.8 | and happy shipping. |
| 1:22.0 | Thank you. and happy shipping. We actually grew up on a six-generation family pork farm, and really our whole goal is to reintroduce pork and bring it back to the dinner in the conversation in the new and innovative, but also more meaningful ways. |
| 1:35.3 | I think at the end of the day, it's a conversation. |
| 1:38.3 | Like, it's not educating our customers with what we're doing. |
| 1:42.3 | It's a conversation of what we can be doing and what they can |
| 1:46.0 | look for at stores and what they can start researching themselves. And it's just having these |
| 1:52.1 | conversations with our family members and our friends and just trying to get the word out. |
| 2:00.2 | Hi, everyone. |
| 2:01.9 | Welcome back to the Startup CPG podcast. |
... |
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