Founder Feature: Becca Wright of Piedmont Pennies
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 17 January 2025
⏱️ 36 minutes
🧾️ Download transcript
Summary
In this episode of The Startup CPG Podcast, Grace Kennedy sits down with Becca Wright, the founder of Piedmont Pennies, to discuss the journey of turning a cherished family recipe into a thriving business. Becca shares the story behind her signature bite-sized cheesy biscuit crackers, inspired by her granddad’s recipe from North Carolina, and how she transitioned from corporate America to starting her own business.
Learn about the challenges and success of bootstrapping a CPG brand, navigating manufacturing processes, scaling while maintaining quality, and finding unique retail opportunities that align with the brand's identity. Becca also opens up about the joys of building a team, creating meaningful connections with employees, and staying true to her vision despite the pressures of the industry.
Whether you’re curious about the ins and outs of manufacturing, retail expansion strategies, or the emotional highs and lows of entrepreneurship, this episode offers a candid, inspiring look at the hustle behind Piedmont Pennies. Plus, don’t miss Becca’s tips on staying grounded and building a business with heart.
Join us for this conversation, and don’t forget to check out Piedmont Pennies at piedmontpennies.com. Use code STARTUPCPG for 15% off your order and support small businesses!
Listen in as they share about:
- Inspiration and Founding Story of Piedmont Pennies
- Manufacturing Process
- Retail Expansion and Marketing
- Bootstrapping and Funding
- Company Values
- Customer Engagement
- Community and Support
- Future Goals
Episode Links:
Website: https://piedmontpennies.com/
LinkedIn: https://www.linkedin.com/in/beccajordanwright/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Episode music by Super Fantastics
Transcript
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| 0:00.0 | Hey folks, are you ready to boost your e-commerce sales and profitability? |
| 0:05.9 | When I ran a brand, the hardest bill to swallow was money wasted on a bad performance marketing strategy. |
| 0:11.6 | Meet the team from Pennock Digital Marketing. |
| 0:13.9 | They're strategists, media planners, and SEO experts who can't stand seeing emerging brands struggle with inefficient marketing spend. |
| 0:20.2 | They create tailored solutions for brands who generate over $25,000 in monthly e-commerce revenue |
| 0:25.6 | to help them achieve profitable growth. |
| 0:28.4 | But wait, there's more. |
| 0:29.9 | Pennock is offering qualifying startup CPG brands a special deal, |
| 0:33.5 | either $15,000 in ad spend or a full quarter of SEO services. |
| 0:38.7 | To see if you qualify, head over to pennic.com slash startup CPG. |
| 0:43.5 | That's P-E-N-N-O-C-K.com slash startup CPG. |
| 0:48.7 | It's in the show notes. |
| 0:53.6 | The The founder knows the product best, and like the little sacrifices that you make along the way can really change your product at the end of the day. |
| 1:12.1 | And like what maybe makes you unique will be gone at the end of the co-packing process. |
| 1:18.6 | So you have to be true to yourself. |
| 1:20.3 | One of my favorite quotes is like comparison is the thief of joy. |
| 1:23.8 | And I think that if you're constantly comparing yourself to what's going on around you with other founders and LinkedIn updates and all of those things, you can really forget the uniqueness and the like value proposition of your brand and like what makes you so special. |
| 1:41.7 | Hello everyone and welcome back to the Startup CPG podcast. |
| 1:46.2 | This is Grace, and I'm here with another founder feature. |
| 1:49.6 | Today I'm talking to Becca Wright, the founder of Piedmont Pennies. |
| 1:54.1 | Piedmont Pennies makes bite-sized cheesy biscuit bites that are so decadent and delicious. |
| 2:03.1 | They were actually a Shelfy's finalist last year, |
... |
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