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The Startup CPG Podcast

Founder Feature: Amna Mettmann of Brause

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9642 Ratings

🗓️ 18 July 2025

⏱️ 40 minutes

🧾️ Download transcript

Summary

In this episode of the Startup CPG podcast, Editor Caitlin Bricker sits down with Amna Mettmann, founder of Brause — a modern beverage brand inspired by health-conscious, traditional German craft sodas. Amna shares her entrepreneurial journey, from a career in investment banking and tech to launching a clean-label soda brand rooted in nostalgia, transparency, and flavor.


Learn about Brause’s commitment to whole food ingredients, the brand’s thoughtful approach to avoiding added sugars and artificial flavors, and the cultural and personal influences that shaped its identity. Amna also discusses how Startup CPG played a vital role in helping her navigate the early stages of growth, connect with distributors, and build momentum in the competitive CPG landscape. You’ll also hear how Amna leveraged Startup CPG’s resources to land distributors and scale her vision.


Tune in to discover why Brause is more than just a drink — it’s a movement.


Listen in as they share about:

  • Ingredient and health philosophy
  • German influence & nostalgia
  • Lifestyle integration
  • Distribution and retail presence
  • Startup CPG community influence on the brand


Episode Links:
Website: https://drinkbrause.com/
LinkedIn: https://www.linkedin.com/in/amna-mettmann/ 


Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.



Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Caitlin's Linkedin 
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com

Episode music by Super Fantastics

Transcript

Click on a timestamp to play from that location

0:00.0

A few years back when I ran a beverage company, we had to launch using those plastic sleeves to put our designs on the cans.

0:08.0

But they looked bad, the sleeves get stretched out, they don't cover the full can, and overall they just look and feel low quality.

0:14.0

Lucky for you, digital can printing technology has come so far over the last few years that now you can launch your beverage brand or new skews with a fully

0:21.7

printed look and it's at similar pricing to those plastic sleeves.

0:25.3

Our friends at CanWorks, which is the largest U.S.-based digital can printer, are happy to work with

0:30.1

our community at very low minimums, even one palette.

0:32.9

They've got locations in the East Coast, the West Coast, Texas.

0:36.0

Get in touch with them through our contact form.

0:38.2

It's at canworksprinting.com slash startup CPG.

0:42.7

Thank you. I'm originally from a place in northern Germany very close to the Danish border.

1:04.6

And I grew up with browses.

1:08.6

And browses basically an old German word for soda. And there are a variety of

1:15.3

different browsers, three of which we obviously created now for the U.S. market. But browser is,

1:20.1

to me, it's nostalgia. When I hear that word, I think of, you know, back in the day I used to sing

1:25.5

in a choir for like eight years. And every holiday season, we had a big concert.

1:30.9

And we would go to our local, you know, brewery and they would have these drinks actually on tap.

1:36.5

Interestingly enough, the malt soda and the malt beer is on tap in most breweries in Germany.

1:41.3

And we would just have that.

1:42.4

And it kind of felt like, you know, you were an adult.

1:44.8

You were, you were getting that, like, for me drink in front of you. And so when I hear

1:48.8

browser, I think of my childhood, you know, and just enjoying drinks with friends. And that's how

1:57.9

it came about.

...

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