Founder Feature: Alan Scholnick of Datefix

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 9 January 2026

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of the Startup CPG Podcast, Caitlin Bricker welcomes Alan Scholnick, founder and CEO of Datefix, for a thoughtful conversation on innovation, wellness, and entrepreneurship in the food industry. Alan shares how his journey from real estate and private aviation to launching a natural food brand was driven by a passion for fitness and clean nutrition.

Alan discusses the inspiration behind Datefix—a simple yet powerful concept that turns one of nature’s oldest fruits, the date, into a convenient, portable energy source. He explains how Datefix bridges the gap between health, flavor, and functionality, serving as both a nutritious snack and a reliable fuel for athletes and busy professionals alike.

They also delve into the nutritional science and versatility of dates, exploring their role as a low-glycemic, fiber-rich source of sustained energy. Alan also reflects on the brand’s authentic approach to marketing and consumer education, emphasizing humor, transparency, and a commitment to bringing natural foods back to the forefront of modern wellness.

You will also hear about Datefix’s growing community—from marathon runners to individuals managing diabetes—who have made the product a trusted part of their daily lives.

Tune in to learn how Datefix is redefining healthy snacking by combining simplicity, authenticity, and purpose.

Listen in as they share about:

Origins and Concept of Datefix
Health and Nutrition Benefits
Sustainability and Zero-Waste Innovation
Customer Stories and Community Impact
Retail Growth and Brand Positioning
Cultural Shift Toward Real Food
Community and Distribution

Episode Links:

Website: https://datefix.com/
LinkedIn: https://www.linkedin.com/in/alan-scholnick-70a7061b5/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

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Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

Transcript

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0:00.0	The waste of bananas, I mean, the ripeness windows are still too short between going from green, you know, yellow to black or brown.
0:17.2	So they were throwing it away as they ripen. They were attracting fruit flies.
0:22.6	And this is kind of a miracle.
0:24.6	And the superpower of dates is sure it's nature's candy, sure it's nature's caramel.
0:30.1	It's great for a sweet tooth.
0:31.7	But it's superpower.
0:33.5	It's that it's a long lasting fresh fruit.
0:37.2	Hey, everybody.
0:38.6	This is Caitlin Bricker, editor at Startup CPG.
0:41.5	We are back with another founder feature.
0:44.1	Today we're talking with Alan Skolnick, founder of Date Fix.
0:47.6	Date Fix is fresh fruit made to go that blows traditional energy gels out of the water.
0:53.0	Alan's entrepreneurial journey took an unexpected turn when his mother-in-law's date in
0:57.4	orange blossom pastry opened his eyes to a whole new world of flavor.
1:01.7	Now he's helping everyone from elite athletes to people managing diabetes with a low glycemic fuel
1:07.3	that actually tastes good.
1:09.4	He's landed in 3,000 locations, proving that sometimes the
1:12.7	best innovation is just putting nature's candy in a better package. I am so here for the date fix
1:18.5	mission, and I hope you are too. Enjoy. Hey, everybody, welcome back to the startup CPG podcast. This is Caitlin, and today I'm here with Alan Skolnick, founder of Date Fix. Alan, welcome to the show.
1:34.3	Hi, Caitlin. Nice to be with you. I am so happy to have you here. I think this is probably the most excited I've ever been to have a guest on because if anybody knows me, they know how
1:45.1	much I love dates and your product is so focused on dates. I am just so excited to get into this
1:52.6	and have this conversation with you. So for anyone who's listening and is not familiar with
	...

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