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If you had the smartest Wi-Fi, it'd be Xfinity.

It would boost speeds to the devices that needed them most

and to protect you from threats at home and

online. Xfinity. Imagine that. Restrictions apply. From KQED. Welcome to Forum. I'm Mina Kim. The look

of a Costco warehouse is unmistakable. Rows of industrial shelves stacked high with merchandise on pallets, red, white, and blue signage,

including one promoting its enduring $1.50 hot dog and soda deal.

And people love this place, not just for the discount prices.

They've associated their identities with it, like A.J. Buffumo and his son Eric, who've found fame as the Costco Guys.

We're Costco guys. Of course we get the sample, even though we've bought the thing the last three times we were here.

We're Costco guys. Of course we cool off in the milk fridge.

So all this I learned from reading New Yorker's staff writer Molly Fisher's recent piece on the retail chain and by examining my own interactions with the store, members since 2011 here.

But Fisher's piece also piqued my interest because of the question it asks, can the golden age of Costco last?

Molly Fisher joins me now. And listeners, are you a Costco fan? Why? Call 866-733-7-86. That's 866-733-6-7-86. Or you can post on our

social channels, Blue Sky, Instagram, Discord, or email forum at KQED.org.

Molly Fisher, welcome to forum.

Thank you so much for having me.

I got to say, when I think about hallmarks of my Bay Area childhood, KQED and Costco are right up there, neck and neck.

I mean, yeah, I'm in the backseat of the car. I'm in a

Previa. We're going to Costco. So this is perfect. Oh, yeah. Well, that's so great because tell me your

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