I know, I know, I get it, I do.

But you have earned, if you have ever earned.

Now you have earned this break.

You have earned around 20 to 30 minutes to sit and think of nothing but cereal.

Trust me.

You have earned it.

Relax and get ready to crunch.

Be it with your mind or with your mouth.

Welcome to the Empty Bowl, a meditative podcast about cereal.

My name is Justin McRoy and I am a cereal enthusiast.

My name is Dan Coober and I am cereal.

I believe at this point we have become home.

And with each passing moment, I feel the tremors of a billion flakes.

I'm not sure I'm using.

Oh, I am happy to be doing this Daniel.

I truly, truly am and I'm very excited to just think about cereal.

But that will have to wait because we're going to talk about a cereal.

We got some cereal offshoots, some cereal spin offs, some cereal co-branding, cinnamon,

toast, crunch, cinnamon milk.

Boy, they have really milked this flavor for every possible permutation at this point.

It's funny too because it's literally just cinnamon and sugar yet the name brand appeal

of cinnamon toast crunch allows general meals to essentially cross-brand anywhere.

...