Welcome to the Apple Insider Podcast. This is your host, Steven Robles, and today we have a special

interview episode with guest Justin Santa Maria. He actually worked on the teams at Apple.

It was over FaceTime and iMessage. We're going to talk about that. He also worked at Airbnb,

and now has co-founded a new company called Future that's really revolutionizing digital fitness.

We'll get to that in a bit. Justin, thanks so much for joining us today.

It's a pleasure, Steven. Long time reader. It's cool to be on the podcast.

Wonderful. You worked at Apple. How long did you work at Apple? I mentioned you worked on

FaceTime and iMessage, but what was kind of your path as you were there at the company?

Yeah, great question. I joined the company in 2003, and I was there for 10 years, or right under 10

years. Did I get my 10-year plaque? I was like, no, I didn't get my 10-year plaque. It's like

nine-and-a-half right there. I got my five-year, but yes, I started at Apple in 2003. My first

project was iTunes for Windows, and I was there for the launch of that product. So that's

to think, 2003, you're launching iTunes for Windows, 2007, you're launching iPhone, you're like,

wow, that was a jump. Yes, four years to go from iTunes on Windows to iPhone, my goodness.

So you worked on iMessage and FaceTime. FaceTime launched in 2010 with iOS 4,

then iMessage in 2011, one year later, iOS 5. What was your responsibilities in relation to

FaceTime and iMessage during that time? So during that time, I was managing the communications

applications group. So anything on the client or on the device on the iPhone, that app or that

app experience, I was responsible for delivering on, and as part of that, working with our back-end

and server teams to actually define what is this service and how are we going to do it?

Apple, at least at the time, didn't have any product managers kind of setting requirements. So it

is up to actual engineering managers to figure out, okay, if we're going to deliver this product,

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