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Forbes Topline

Former Jamba Juice CEO And Author James D. White: The Keys To Successful Anti-Racist Leadership

Forbes Topline

Forbes

Business News, News, Entrepreneurship, Business

4.86 Ratings

🗓️ 29 October 2023

⏱️ 25 minutes

🧾️ Download transcript

Summary

Former Jamba Juice CEO and author James D. White joins "Forbes Talks" to discuss how corporations are and should employ antiracist policies, the pushback against necessary change, and more. Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hi everybody I'm Diane Brady. I'm here with James D. White who is the former

0:06.9

CEO of John Bajus co-wrote a terrific book with his daughter,

0:10.6

Anti-Racist Leadership, How to transform corporate culture in a race conscious world.

0:16.5

James, good to see you. I know that this book was written in the aftermath of George Floyd's murder we're now seeing all these interesting

0:25.6

moves in the political realm against being anti-racist I was curious to to know your views of this, you know, what do you make of our current environment?

0:38.4

Dan, thanks for having me on. We're thrilled to be able to talk about our book, anti-racist leadership.

0:45.0

Again, this book was, you know, catalyzed around the tragic murder of George Floyd and precipitated kind of on my part after

0:59.5

receiving just countless calls from board members, fellow CEOs that wanted to, you know, kind of

1:08.0

understand actions that they might take to make their own organizations more inclusive, more thoughtful.

1:15.0

So if I fast forward to where we sit today, I'm still receiving the same set of calls.

1:21.0

But the calls have the contacts in this divided world. How do we continue to do the work that we know is important?

1:29.7

We view the topic of anti-racist leadership is being even more important in this

1:35.6

divided world but we've got to find ways to really unite our organizations to do

1:40.9

the right work and you know create safe spaces for really all the

1:48.0

humans that work in our companies. You know one of the things that's interesting

1:52.1

to me is what's really changed you know we have a

1:54.9

recency bias where we tend to think that you know what happened in the last year or two is is new and

2:00.9

I'm curious in terms of your own experience let's take Target which you

2:06.1

mentioned in the book I don't I can't imagine that five years ago rainbow-colored

2:12.4

underwear would actually cause such a backlash that it would

2:16.2

visibly hurt sales. Do you think the conversation around race has changed that much? you know, when you look back over your career and

2:25.7

where we are today.

...

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