This week on the podcast, I’m joined by Eric Clark, the mastermind behind Okayest Hunter. Eric and I dive deep into how the brand began and how it quickly resonated with hunters who are tired of the pressure to be the “best” in the field. We chat about their recent film on a blacktail hunt in Oregon, the lessons learned, and where the brand is heading. Eric also shares the heartwarming and hilarious story of a sleepwalking hunter at camp, and we discuss the importance of creating a brand that feels real and authentic. Tune in for laughs, great hunting stories, and a look behind the scenes of Okayest Hunter’s journey.
Show Notes:


Introduction to Okayest Hunter: Eric talks about the origin of Okayest Hunter and why he decided to create a space where hunters could celebrate their imperfections and experiences without fear of judgment.


Hunting Stories: Eric shares a hilarious hunting camp story about a sleepwalking ex-football player that left the entire camp in stitches.


The Blacktail Hunt in Oregon: We discuss the recent hunt for blacktail in Oregon, what went wrong, what went right, and why it was a perfect example of the kind of content Okayest Hunter creates.


Breaking Down the Brand: Eric opens up about how Okayest Hunter’s message resonated with people, especially with those who are often ridiculed in hunting communities for shooting smaller deer or not living up to the “trophy hunting” expectations.


Growing the Brand: From selling hats to creating original content, Eric talks about the challenges and rewards of building a brand from the ground up.


Advice for New Hunters: We discuss the importance of having fun and enjoying the journey, rather than getting caught up in the pressure to “kill the biggest buck” and the joy of the hunt itself.


For more from Okayest Hunter, visit OkayestHunter.com and check out the film “Fork and Chicken” on YouTube and Carbon TV.

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