Forget Millennials. Applebee’s Wants Stress Eaters
Business Wars Daily
Wondery
4.6 • 716 Ratings
🗓️ 15 November 2018
⏱️ 5 minutes
🧾️ Download transcript
Summary
Today is Thursday, November 15, and we’re looking at Applebee's vs. Olive Garden
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Transcript
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| 1:05.7 | Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, November 15th. |
| 1:15.6 | If you suspect that marketers could be labeling you as an avocado toast millennial, |
| 1:19.3 | Applebee's is saying goodbye. They don't want you. |
| 1:23.7 | Yeah, they tried to seduce you for a while with hummus grilled chicken and broccoli, |
| 1:28.9 | but you didn't buy that the fast casual chain was actually healthy, and the customers that they really serve said, blah, what is this stuff? And left? In droves. Well, Stephen Joyce, |
| 1:36.8 | the plain-talking CEO of Dine Brands, which owns Applebee's and IHop, booted that disastrous strategy |
| 1:43.1 | right out the door. |
| 1:47.9 | It was a mistake to try to appeal to upscale millennials, he says, |
| 1:49.9 | since they don't go to Appleby's anyway. |
... |
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