Hey everyone, welcome back to another episode of the Gary Vee Audio Experience. Before we jump in,

today's episode is from Gary's keynote and Q&A at the BizX 2025 conference. If you run a

business or lead a team, this one is packed with brutally honest, tactical advice around brand

building, pricing, and getting real with your content. Pay close attention. This is one of those

talks that you'll want to play back twice. This is the Gary Vee audio experience. Before you go to the podcast, I've got a big

announcement. I know several years ago a lot of you bought 12 books of 12 and a half to get

the NFT, the book games NFT. I also know that a lot of people have dropped off on their journey

with V-Friends,

which is a massive mistake.

Because what we're doing on Burn Island

and what we're doing on base

with book games is remarkable.

So you need to go to VEEFriends,

VFriends.com slash old books.

Go to vFriends.com slash old books with an S. You will go to that landing page and we will

help you explain if you are trying to figure out where your NFTs are, how to bring them over

to the website, and how to start activating them so that you can start using them for all the

incredible exchanges and draws and raffles and experiences that we're

doing for people that actually own the book games. So please go to vfriends.com slash old

books where you can start your journey on reactivating your book games journey.

I want to start with a question that is really important for small business. The word

resilience. Yes. How do you see resilience for us as business people and business owners? Well, this, you know, first of all, thank you for having me at this great conference. It's kind of, I don't know if you noticed, it was very important for me to say what I said up front. I love this audience. Yeah. You know, I've been in corporate Fortune 500 land for a while. This is my

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