Fordlandia
The Atlas Obscura Podcast
SiriusXM Podcasts & Atlas Obscura
4.6 • 1.8K Ratings
🗓️ 9 September 2025
⏱️ 17 minutes
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| 0:00.0 | Johanna, do you ever buy lottery tickets? No, never. Not a lottery ticket kind of gal. |
| 0:07.7 | I actually just got shamed by the man selling me lottery tickets for wasting my money. |
| 0:12.2 | You buy lottery tickets? I do buy lottery tickets. And I think what I really like about it is fantasizing that, you know, if I have enough money, I will finally be able to do |
| 0:22.4 | whatever I want. And this is the appeal of being a multi-millionaire, Ella. I think you're not |
| 0:28.8 | the first one to have this crazy, wild notion that money will give me power. And the story that we're |
| 0:35.9 | going to talk about today is about a lot of things. |
| 0:38.4 | But one of them is a lesson about how even with unlimited money from time to time, the world refuses to do your bidding. |
| 0:47.4 | So I want to take you back to the 1920s and tell you about Henry Ford. |
| 0:52.1 | The 1920s was a time when Henry Ford was incredibly wealthy. Classic story, |
| 0:57.7 | he'd started off as a simple Michigan farm boy, started tinkering, and then in 1908 he created |
| 1:03.0 | the Model T, the first ever affordable mass-produced car, which made him incredibly rich. But it also |
| 1:09.4 | reshaped America in the process. |
| 1:11.7 | Like, he decided that well-paid workers weren't going to quit, so he brought in higher wages. |
| 1:17.6 | He also brought in the eight-hour workday. |
| 1:19.4 | It's funny, I was just talking last weekend with my partner about Ford a little bit where |
| 1:25.9 | we were like, he is the reason that we have a car-centric society. |
| 1:30.7 | But he was surprisingly good to his workers. |
| 1:34.8 | Complicated figure. |
| 1:36.0 | He started off good to his workers. |
| 1:37.8 | We'll get there. |
| 1:38.6 | But in the late 1920s, Ford, despite all of his wealth, he was forced to cave on a couple of pretty big things. |
| 1:45.2 | He was forced to finally update his cars after years of resisting even a simple color change, |
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