Welcome to See King Alpha's Wall Street breakfast, where we cover the top news for investors every morning.

Good morning, today is Tuesday, July 18th, and I'm your host Julie Morgan.

Ford falls after announcing it is cutting prices of one of its electric vehicles.

AT&T Frontier and TDS and lower due to lead concerns,

and expect a delay not a cancellation of the

Microsoft Activision deal. Here's what's making headlines. Ford Motor Company

announced on Monday that it is cutting prices on the F-150 Lightning

EV truck.

Following the announcement, Ford fell nearly 6% on Monday.

The company says increased plant capacity, continued work on scaling

production and costs, and improved battery raw material costs are helping to lower the

cost of the truck. The Detroit automaker also noted that the Rouge Electric the

truck. The Detroit automaker also noted that the Rouge Electric Vehicle Center in Michigan

is temporarily closed to complete final plant upgrades to triple the

plant's annual run rate to a targeted 150,000 F-150-150 lightning trucks beginning this fall.

The upgrades at the plant are expected to make it possible to lower pricing across the F-150 lightning line.

Ford said customers will now have greater availability of the truck as early as October

at an MSRP closer to initial lightning pricing.

The price cut is nearly $10,000.

And if you remember some competition for Ford we told you about yesterday

here on Wall Street breakfast,

Tesla announced on Saturday that

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