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Decoder with Nilay Patel

Ford CEO Jim Farley on building the electric F-150 — and reinventing Ford

Decoder with Nilay Patel

Vox Media Podcast Network

Business, Technology

4.23.4K Ratings

🗓️ 20 May 2021

⏱️ 42 minutes

🧾️ Download transcript

Summary

This week we have Jim Farley, CEO of Ford Motor Company, to discuss their second big push into consumer EVs with the F-150 Lightning. We wanted to see how Jim sees our relationship to cars changing as they turn into what are fundamentally rolling computers. His answers surprised us — he hinted at one day being able to upgrade the computing systems of a car the same way you might upgrade or replace the engine, or the shocks. As we go through this conversation, we notice how much Jim talks like a tech executive. As more and more things turn into computers, the more problems across the business landscape look like the problems of the computer industry. It's a fascinating shift. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hello and welcome to Decoder. I'm Neil Appetel, editor and chief of the

0:05.5

verge and Decoder is my show about big ideas and other problems. Today I'm

0:10.7

talking to Jim Farley, the CEO of Little Outfit in Detroit called the Ford Motor

0:15.7

Company. You might have heard of it. Ford just yesterday announced the new F-150

0:21.2

Lightning, their first all-electric pickup truck, and the second vehicle in the

0:26.0

company's major push into EVs, the first of course being the Mustang Machi.

0:31.2

That's two of Ford's most iconic brands now electrified, and I talked to Jim

0:36.2

about what it means to transition Ford into being an EV company, competing with

0:39.9

Tesla, and how to build a charging network around the world that can support its

0:43.9

efforts. Ford also just announced a major deal with Google to use Android as the

0:48.5

operating system in its cars, and I wanted to know what pushed the company in

0:52.4

that direction, and how Jim sees our relationship to cars changing is they turn

0:57.5

into what are fundamentally rolling computers. How many years of software

1:01.8

updates should we expect? His answer surprised me. He hinted at one day being

1:06.6

able to upgrade the computing system of a car the way you might upgrade or

1:10.4

replace the engine or the shocks. Of course we also talked about the chip shortage

1:15.1

that's having a particularly big impact on the car industry. Ford is cutting

1:19.4

production by 50% this quarter because it can't get enough chips. That's because

1:24.4

the chips and cars are made using much older technologies. The M1 chip in a

1:29.4

new Mac or iPad Pro is made using a five nanometer process, but a lot of chips

1:34.4

and cars are made using a 55 or even 90 nanometer process. And as demand has

1:40.5

skyrocketed, the chip fabrication facilities using that older tech just can't

...

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