Ford CEO Jim Farley on building the electric F-150 — and reinventing Ford
Decoder with Nilay Patel
Vox Media Podcast Network
4.2 • 3.4K Ratings
🗓️ 20 May 2021
⏱️ 42 minutes
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| 0:00.0 | Hello and welcome to Decoder. I'm Neil Appetel, editor and chief of the |
| 0:05.5 | verge and Decoder is my show about big ideas and other problems. Today I'm |
| 0:10.7 | talking to Jim Farley, the CEO of Little Outfit in Detroit called the Ford Motor |
| 0:15.7 | Company. You might have heard of it. Ford just yesterday announced the new F-150 |
| 0:21.2 | Lightning, their first all-electric pickup truck, and the second vehicle in the |
| 0:26.0 | company's major push into EVs, the first of course being the Mustang Machi. |
| 0:31.2 | That's two of Ford's most iconic brands now electrified, and I talked to Jim |
| 0:36.2 | about what it means to transition Ford into being an EV company, competing with |
| 0:39.9 | Tesla, and how to build a charging network around the world that can support its |
| 0:43.9 | efforts. Ford also just announced a major deal with Google to use Android as the |
| 0:48.5 | operating system in its cars, and I wanted to know what pushed the company in |
| 0:52.4 | that direction, and how Jim sees our relationship to cars changing is they turn |
| 0:57.5 | into what are fundamentally rolling computers. How many years of software |
| 1:01.8 | updates should we expect? His answer surprised me. He hinted at one day being |
| 1:06.6 | able to upgrade the computing system of a car the way you might upgrade or |
| 1:10.4 | replace the engine or the shocks. Of course we also talked about the chip shortage |
| 1:15.1 | that's having a particularly big impact on the car industry. Ford is cutting |
| 1:19.4 | production by 50% this quarter because it can't get enough chips. That's because |
| 1:24.4 | the chips and cars are made using much older technologies. The M1 chip in a |
| 1:29.4 | new Mac or iPad Pro is made using a five nanometer process, but a lot of chips |
| 1:34.4 | and cars are made using a 55 or even 90 nanometer process. And as demand has |
| 1:40.5 | skyrocketed, the chip fabrication facilities using that older tech just can't |
... |
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