Force of Nature - Non-Toxic Cleaner as Effective as Bleach

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 1 March 2022

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Ordergroove.

Force of Nature's mission is to put an end to toxic cleaning chemicals and single-use plastic bottles says co-founder Melissa Lush. To replace those, Force of Nature uses an appliance that converts saltwater and vinegar into a multipurpose cleaner that kills 99.9 percent of germs.

A head injury her son had in kindergarten sparked the idea for the business. A nurse used an antimicrobial on his forehead to accelerate his healing, and when Melissa took a closer look at the product, she saw it was made with electrolyzed water.

Melissa says that using the appliance - about the size of a wine bottle - is as easy as making coffee. "We wanted to make it as easy as making coffee because we knew that if you were going to make a habit change, it has to be an easy habit to pick up and keep."

The COVID pandemic helped raise awareness concerning cleaning chemicals. But skeptics still are a struggle to convert.

In Part 1, Melissa talks about:

* Gratitude for her husband's steady, unwavering support at the business.
* The concept of electrolyzed water - using an electric current to change the chemical composition of salt in water.
* The need for a safe cleaning but an affordable application also available in a planet-friendly container.
* The challenge of educating potential consumers, which requires a habit change.
* Why parents are easier to educate on Force of Nature's products than other consumers.
* Why daily exposure to regular cleaning chemicals is as dangerous to your lungs as smoking cigarettes.

Join Ramon Vela and Melissa Lush as they break down the inside story on The Story of a Brand.

For more on Force of Nature, visit: https://www.forceofnatureclean.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.

This episode is brought to you by Ordergroove.

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Transcript

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0:00.0	So I was, you know, working on this, this electrolyzed water thing and I thought was really cool.
0:05.0	And then I had this incident where my son who was in kindergarten at that point, he ran into a play structure.
0:18.0	I shouldn't laugh, but the only reason I laugh is because he ran into the same structure
0:22.6	three times.
0:23.6	I'm like, how can you do it so often?
0:25.6	Or why can't the school like change something?
0:28.6	I don't know, it seems like a big risk.
0:30.6	Anyway, so we had, so he got a gash in his forehead and we had to take him to get stitches. And so, you know, he has the
0:43.0	stitches where I almost pass out because I'm watching somebody stitch up my child. It was like an
0:47.7	out of body experience. But anyway, so she, so afterwards the nurse is she pats something on his forehead before she puts on the bandage.
0:57.6	And they said, oh, you know, what is that?
1:00.1	And she's like, oh, you know, we put it on.
1:03.2	It'll help accelerate the healing or whatever.
1:05.2	And I looked at the product.
1:07.4	And on the label, it was made from hypochloric acid, which is the antimicrobial that I was
1:13.6	telling you about that electrolyzed water makes. And I was like, oh my God, this is crazy. So, you know, you use it on, we're using it on him so that he, this cut heels faster. And it's got to be really safe and gentle and you know I'm trying to figure out
1:30.2	what to do this technology in the meantime and it was like you know everything sort of converged
1:34.5	at once on wow this is like this is going to be a pretty amazing technology to commercialize recorded at Send Lane Studios.
1:49.1	This is not your average entrepreneur or e-commerce podcast.
1:53.1	And he's not your average host.
1:55.8	This is the story of a brand with your host, Ramon Vela.
2:02.5	It's time to let your customers enjoy the products they love without the friction
	...

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