Force of Nature - Clean the Messes Skip the Toxics

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 March 2022

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Ordergroove.

Entrepreneurs considering a startup should first make sure the economics of their business model work under different conditions, says Melissa Lush, Co-Founder of Force of Nature. Then "test, test, test" to make sure you're right.

Part of the success of Force of Nature's product is that it cleans, deodorizes, and disinfects, Melissa says. And it works on any counter surface, stainless steel appliance, and even rugs.

The COVID pandemic was "very interesting," Melissa says, because of the array of businesses that began using their products because it's a "do-it-yourself" option that could be shipped. But once they realized the other benefits, companies couldn't go back to their old cleaning process.

In Part 2, Melissa talks about:

* Her joy of mentoring fellow entrepreneurs through the startup process.
* How the Force of Nature appliance works.
* The space and shipping savings you get when one cleaning product can handle multiple chores.
* Video is an essential first tool for educating potential customers.
* The pandemic opened up new verticals in the business. It was an unexpected opportunity.

Join Ramon Vela and Melissa Lush as they break down the inside story on The Story of a Brand.

For more on Force of Nature, visit: https://www.forceofnatureclean.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/

Transcript

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0:00.0	So, you know, right now people buy on autopilot your bottle of cleaner that you've been using forever and it's probably five bucks.
0:10.8	And you don't really think about it.
0:12.5	You've sort of accepted the things that you dislike as just the costs of getting a clean house.
0:20.1	So like, you know, it makes my eyes water and I have to rinse everything afterwards
0:23.6	and all that good stuff.
0:25.7	But it is a habit change.
0:27.6	So now what we've got, you have to make your own.
0:30.8	So you fill up this little appliance that's about the size of a wine bottle with tap water.
0:36.9	And you squeeze in a little tiny capsule of salt water and vinegar in there.
0:43.3	And then you push a...
0:45.3	It's as easy as making coffee pretty much, which is one of the design challenges.
0:50.3	We really wanted to make it as easy as making coffee because we knew that if you were
0:55.7	going to make a habit change, it has to be an easy habit to pick up and keep. So just, I would say,
1:04.2	the educating people about, okay, it's a really easy habit change, but even harder is it's worth the habit change.
1:12.6	So there are certain people to whom right away, it's worth the change because maybe it's a, you know, a parent of a toddler or a baby.
1:24.6	Like right there, you know you have a safety issue.
1:29.0	If you're trying to kill germs to keep your family from getting sick.
1:37.3	Recorded at Send Lane Studios.
1:41.3	This is not your average entrepreneur or e-commerce podcast. And he's not your
1:47.2	average host. This is the story of a brand with your host, Ramon Vela. It's time to let your
1:56.9	customers enjoy the products they love without the friction of reordering. And that's why
2:01.5	innovative brands like Pete's coffee rely on OrderGroove subscription solution to build long-lasting
	...

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