To me, context is about pattern recognition.

It's connecting the dots.

It's giving readers an ability to synthesize

a number of different perspectives

so they can understand how the greater whole works,

because nothing really occurs in isolation anymore.

I'm Tim O'Brien and I'm the senior executive editor at Bloomberg Opinion.

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In a small high school in a rural part of Idaho, I'm sitting in a cramped office with a police officer called David Gomez.

We're looking at his phone, scrolling through a feed of short videos on the popular app, Tik-Toc.

This is something David does often. of short videos on the popular app Tik-Toc.

This is something David does often.

It's part of his job as a school resource officer

and one of the ways he keeps tabs on the kids here.

By monitoring what students are posting, David can keep an eye out for

drug dealers and predators, anyone who could pose a risk. Right now we're watching a

video of a girl in jeans and a sweater singing along to a song and to me it looks pretty normal.

So this is a good example what I show parents.

Completely innocent video. Right? But guys will copy this and they'll say,

hey, well, look at this, she should wear this kind of bra, she should do this.

...