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Thank you. Wondery.

I'm David Brown, and this is Business Wars Daily on this Tuesday, October 29th.

Now, here's something we bet you don't know. Sometimes making stuff up is actually the best legal defense. Don't believe me? I'll try to prove it using an example

from the diaper industry, believe it or not. Earlier this month, Proctor and Gamble forced

rival Kimberly Clark to defend itself against claims of deceptive advertising. P&G makes

pamper's. Kimberly Clark makes huggies. The huggies folks were advertising their snug and dry

line of diapers claiming that they, quote, go wet to dry in 10 seconds. Now to a harried parent living in

fear of diaper rash, that claim must have sounded

really good, except that Huggies had to stop using it, because Pampers execs brought Huggies

leaders before the National Advertising Division. The NAD, as it's more commonly known, is a

better business bureau program that rules on deceptive advertising cases. The Pampers folks

...