**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

 

“A zero-waste fashion system that rewards the customer,” that’s the goal of For Days, says Kristy Caylor, Co-Founder, and CEO. True to its goal, For Days is the first entirely closed-loop clothing brand.

Kristy has a degree in various fields, including engineering, painting, design, and business. After business school, she entered the fashion industry and worked at Gap Inc., where she learned inside and out the apparel business, supply chain, and mass production issues. She left that company when she saw a need for a new business model that could solve clothing waste. In 2010, she started a brand called Maiyet, which experienced the same wastage problem. She sees “waste generation” as an opportunity.

In part 1 of her talk with The Story of a Brand podcast, Kristy talks about:

* Gratefulness
* Overview of the brand
* Her background in business and the fashion industry
* Eliminating clothing waste
* Incentivizing right behavior
* How the process works
* Response from other apparel companies

Join Ramon Vela and Kristy Caylor as they break down the inside story on The Story of a Brand.

For more on Four Days, visit: https://fordays.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

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This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

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To get started on your social impact journey, visit https://shoppinggives.com/sb.

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This episode is brought to you by DRVE.

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This episode is brought to you by Cartloop.

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