Crafty Counter - Healthy Cooking Doesn’t Need to Be Hard

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 September 2021

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by MuteSix and FenixCommerce

Provide a variety and diversity of choices - says Hema Reddy, Founder and CEO of Crafty Counter. In part 2, she continues discussing the evolution of their products.

Initially, her products contained both blended chicken and plant-based offerings. However, talking with poultry farmers opened her eyes, and she realized this she needed to change the recipe. From supporting families to impacting the climate and future generations, the brand re-launched with a true plant-based mission last year.

Hema mentions that products are inspired by Mediterranean herbs, seasoning from Africa as well as India. They are launching a new flavor called Classic Italian. In addition, Crafty Counter has a sustainable supply chain, which is problematic because the existing food manufacturing process is not designed for sustainability.

In this episode, Hema discusses:

* Change in the meaning of impact
* Coming up with the taste profile
* Where to find Crafty Counter products
* Sourcing of lentils
* New plant-based egg product launch

Join Ramon Vela and Hema Reddy as they break down the inside story on The Story of a Brand.

For more on Crafty Counter, visit: https://www.craftycounter.com/

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Transcript

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0:00.0	Recorded at Mute 6 Studios.
0:07.6	This is not your average entrepreneur or e-commerce podcast.
0:11.7	And he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.6	So for me, just came naturally because I grew up eating like snacks that are made with lentils and legumes,
0:27.6	you know, seasoned with Indian seasonings.
0:30.6	My challenge was okay now, it can't just be an Indian product.
0:33.6	We want to cater and provide a variety and diversity and choices. So one skew is inspired by Mediterranean herbs.
0:40.3	One of them is inspired by the seasoning product of Africa.
0:43.3	It's called Harissa.
0:44.3	It's bold.
0:45.3	It has a lot of dimension and has a little kick to it.
0:49.3	And then, of course, through the Indian met through the ent tumult lentil, which will actually be called Indian Tika,
0:57.4	when we rebrand to Wonder Bites, we bring a taste of India through garamasa, through cinnamon, coriander, clothes, and so on.
1:05.0	And so it just tastes like, you know, really delicious Indian seasoning-based bite.
1:11.6	And we're now launching a food skew called Classic Italian.
1:16.6	It will have parsley and basil and then a touch of oregano and it's just delicious.
1:21.6	So that's coming up in a couple months into the marketplace.
1:28.3	We all know delivering shipping are a major pain.
1:31.3	Fortunately with Phoenix Commerce, you can now deliver a better customer experience
1:35.3	and improve conversions up to 14%.
1:38.3	How? By providing your customers with personalized actual delivery dates
	...

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