Have you ever looked down at a candy bar you're eating and asked,

didn't these used to be bigger?

Or peered at the store shelves and thought,

I'm sure it wasn't that expensive last year.

Well, good news.

You're not going crazy.

Food companies are constantly changing their products,

often in the smallest ways hoping their consumers that you won't notice.

Luckily, I'm here, and I hate change.

So, let's take a look at the products they don't want you to know have secretly changed.

You're listening.

You're listening. You're listening. You're listening. Be amazed.

Now, I swear, Toblerone bars used to be the size of my arm.

Have I grown, or have Toblerone bars shrunk?

Well, disappointingly, it's both.

Back in 2016, the company secretly changed the formation of the bar so that there was less chocolate in each one. They did this by removing two of the peaks as well as widening the gaps between them. This reduced the cost of production by approximately 10%.

Well, it's reduced the cost of my happiness even more.

Of course, Toblerone maintained the same-sized packaging and price, so customers only discovered

the lack of chocolate when they unwrapped the bar. As illegal as this sounds, there's actually

a name for this modern phenomenon. It's called

shrinkflation. This is when companies reduce the amount of product without anyone noticing,

often leaving the prices the same or even higher than before. This is usually to either

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