You are about to listen to a BBC podcast and I like to tell you a bit about what goes into making one.

I'm Siddhartha Cesset, an assistant commissioner of Podcasts for BBC Sounds.

I pull a lot of levers to support a diverse range of

podcasts on all sorts of subjects, relationships, identity, comedy, even one

that mixes poetry, music and inner city life. So one day I'll be helping host develop their ideas, the next

fact checking, a feature and the next looking at how a podcast connects with its

audience and maybe that's you. So if you like this

podcast check out some others on BBC Sounds.

BBC Sounds music radio podcasts. This is a Thinking Loud Podcasts.

This is a Thinking Loud Podcast from the BBC,

and for more details and much, much more about Thinking Loud,

go to our website at BBC.co. UK.

Hello, do you know I've always rather wish that I had a well a better collection of

childhood memories but when I try to recall those early years it's not the taste and flavor of the

Proustian Madeline Biscuit which jerks them into consciousness but the distinctive

shape of a jar of Marmite, the technicolor

portrait of a British and Indian soldier on the side of a bottle of camp coffee, the legend on the side of the black and white packet of

senior service which boasted that the cigarettes were, and I quote, a product of

the mastermind.

Well, it was only as I began to read and relish a new book entitled

The Not So Secret Lives of Food Packaging

that I began to feel more comfortable

...