Food Poisoning, Subscription Services & Youtube vs. Facebook Video
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 30 March 2015
⏱️ 13 minutes
🧾️ Download transcript
Summary
QOTD (not really a question): Take a screenshot of the home screen on your phone right now and tweet it at me, @garyvee. I want to see the apps that dominate your day.
#LINKS
How to ask a question: https://www.garyvaynerchuk.com/what-y...
How have I had two long format web shows in a world where things should be kept short? It's quite simple really. The thing is, when it comes to content, quality trumps everything. Back in the day, companies like Yahoo would fly me out to their headquarters to try and help then figure out their long format shows. Why was WineLibraryTV doing so well? The real answer was easy: quality is quality is quality. If I can put out a fifteen or thirty minute show and captive an audience, then it has a chance of doing well. If I can't, then it won't. It's not complicated. There are plenty of shit fourteen second videos. There are plenty of "never get off the ground" one minute shows. You'll watch a three hour movie cause it's good, but you will not watch a fifteen second commercial because it's crap.
The length is not the variable in determining the quality. Neither is the sound or lighting or production. It is the message, the message, the message.
But of course having DRock around has made stuff much better. :)
Transcript
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| 0:00.0 | On this episode I talk about box of the month club ideas, Facebook video versus YouTube and how I got food poisoning this morning. |
| 0:11.0 | You ask questions and I answer them. |
| 0:18.0 | This is the AskGaryVee Show. |
| 0:23.0 | What's up everybody? This is Gary Vay, nerd choc and this is episode anyone of the AskGaryVee Show. |
| 0:35.0 | Let me just say that the two week hiatus was something that was really hardcore. |
| 0:42.0 | I really missed the show. |
| 0:44.0 | VaynerNation, thank you so much for all the tweets and comments on Instagram and the emails. |
| 0:51.0 | Talking about how much you missed the show. I want you to know I missed you guys so much that this morning I had food poisoning. |
| 0:59.0 | And I rarely ever missed, I mean I'm never sick, like just don't miss days. |
| 1:05.0 | And I had to miss the entire morning. I was knocked out and Dimeo was texting me all morning saying don't come in. |
| 1:12.0 | It's one of those ironic days where I'm here the whole day. They're all pretty lightweight meetings. |
| 1:17.0 | We can push them to the end of the week. And I said no, I've got to come in and I've got to do episode 81 of the AskGaryVee Show. |
| 1:24.0 | Because people are waiting and I couldn't disappoint. So I apologize for having my energy down a little bit for episode 81. |
| 1:31.0 | But India, let's get in to the show. |
| 1:37.0 | Chris asks, you've done two long format web shows in a world where Guru's advice keeping online videos short and sweet. What gives? |
| 1:47.0 | Chris, a couple things. First and foremost, it's always very dangerous to listen to the device of online marketing gurus. |
| 1:57.0 | I think what gives is very simply something that I think is the right advice, which is quality trumps everything. |
| 2:06.0 | And so I remember in 2007 being flown out to Mountain View and Sunnyvale by Yahoo and Google to try to figure out what gives with Wine Library TV. |
| 2:16.0 | Now remember this is eight years ago trying to figure out why my show was doing so well even though it was long. |
| 2:23.0 | And so the real answer was quite simple. Quality is quality is quality. If I'm able to put out a 15, 20 minute, 30 minute show and I can captivate and hold the audience, well then it has a chance of doing well. |
| 2:36.0 | If I can't, then it won't. I mean, it's not super complicated. There are plenty of shit, 14 second videos. There are plenty of waste of time. Never get off the ground. One minute shows. |
| 2:47.0 | You will watch a three hour avatar because it's good. You will not watch a 15 second commercial because it's crap. And so the length is not the variable of the quality. |
... |
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