Imagine yourself grocery shopping in Europe in a city like Rome or Barcelona or maybe Paris.

Paris.

You step through the doors of one of the country's biggest grocery store chains, car form. You go past the well-stocked cheese aisle, the bottles of wine, the baguettes. But maybe

you're craving something a little more American, maybe something with a notcho

zest, maybe some Doritos. These days when you get to the chip aisle you might not find Doritos or Cheetos.

In fact you might have a hard time finding any of PepsiCo's products in car four shelves.

Instead you will find a strange little note.

They show the brand name of various products like Cheetos and Doritos.

That's our colleague Jennifer Maloney.

And they had this message from the grocer that says,

we, do you want to read it you in French and then tell you what it says in English? Yes actually do you speak

French? I do. Oh my God perfect. It has the Doritos logo on it.

And underneath it, it says,

we need more this mark for cause of the

oste depris unacceptable.

It means we are no longer selling this brand because of unacceptable price increases.

Huh. How often do you see something like that in a grocery store?

I have never seen something like that in a grocery store.

To have a sign basically attacking your

I'm, I'm talking, they're like, I spit in your eye.

It's like a food fight.

It's like a food fight.

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