RuPaul may have told Trixie Mattel to sashay away three times, but fans of drag race have all said, Shantay, you stay in our hearts, thanks to her doll-like makeup, her quirky sense of humor and her willingness to tirelessly engage fans,

Trixie Mattel has a brand that's piqued the interest of the business world.

Forbes, a business magazine, recently wrote about what businesses can learn about connecting

to their loyal customers by looking at how America's top drag queens, like Trixie, relate

to their super fans.

Today, Trixie Mattel joins us to talk about why it's so important to say yes to everything,

the taping of Drag Race's season finale, and how to get media, like us,

interested in what you do. Also joining us is business writer Jackie Huber, whose latest book,

Monster Loyalty, how Lady Gaga turns followers into fanatics, outlines how the pop diva built her massive loyal following and what she

can teach businesses about building passionate customer loyalty. I'm Fausto Fernos. I'm Mark

Billion. And this is Feast of Fun. The time has come for you to show how fierce and fabulous you are.

Huntee?

Check out our t-shirts inspired by many great moments in drag in our fashion boutique,

feastafun.com slash store.

Yeah. boutique, feastafun.com slash store. Trixie Mattel, welcome back to Feastafun.

You guys illuminated me and brought me back again.

And again.

And again.

And again.

And again.

So you didn't win Rupal's drag race, but you certainly...

I did not win.

...