Focus on your CLIENTS not the competition | Ep 28
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 24 October 2017
⏱️ 6 minutes
🧾️ Download transcript
Summary
"Would happen if we had 10 gyms in one market that ran all of our systems?" Today, Alex (@AlexHormozi) discusses the importance of focusing on client results and exceptional service rather than worrying about competition. He provides practical tips for gym owners to attract and retain clients, including leveraging referrals, holding events, and providing compelling offers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - Prioritize client results and service for competition handling.
(2:39) - Shift to abundance mindset, leverage existing customers.
(3:42) - Channel attention into better-serving customers.
(4:48) - Explore customer acquisition beyond Facebook: referrals, etc.
(5:42) - Winners focus on their own success, not competitors'.
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Transcript
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| 0:00.0 | Hey guys, love that you're listening to the podcast. |
| 0:02.5 | If you ever want to have the video version of this, which usually has more effects, more |
| 0:06.6 | visuals, more graphs, you know, drawn out stuff, sometimes it can help hit the brain centers |
| 0:11.6 | in different ways. |
| 0:12.6 | You can check out my YouTube channel. |
| 0:13.6 | It's absolutely free. |
| 0:14.6 | Go check that out if that's what you are into and if not, keep enjoying the show. |
| 0:18.1 | Hey, what's going on, everyone? |
| 0:19.9 | This is Alex. |
| 0:20.9 | I will be your host and you are on the Jim's Secrets podcast. |
| 0:24.0 | So if you were looking for different podcasts, you might be in the wrong place. |
| 0:26.6 | But if you are a Jim owner or a business owner, you were trying to look for some secrets. |
| 0:31.3 | We're going to be dropping bombs today. |
| 0:33.1 | And what we're going to be talking about, I probably shouldn't say bomb, I'm actually |
| 0:35.9 | on a plane right now. |
| 0:38.1 | But what we're going to be talking about today is competition, okay? |
| 0:43.0 | And kind of the things that have really helped us do a competition from a tactical level |
| 0:48.8 | and just kind of a mindset thing. |
| 0:51.3 | So a lot of times we get Jim owners who come to us and who say, I've got this kind of |
| 0:59.8 | competitor, he's my friend, we compete for trainers and clients and he copies on my ads |
| 1:07.0 | and blah, blah, blah, blah. |
| 1:10.2 | And I totally feel you because I have competitors who copy my ads. |
... |
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