Focus on the scale that your customers can’t see, w/Land O'Lakes CEO Beth Ford
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 9 November 2021
⏱️ 37 minutes
🧾️ Download transcript
Summary
Too often, companies only focus on the type of scale that’s visible: massive campuses, thousands of workers, offices around the globe. But as Land O’Lakes proves, there are less conspicuous ways to scale – ways that supply your business with structural integrity. This is something CEO Beth Ford knows well. She’s strategically scaled Land O’Lakes – often beneath the surface of what the average consumer sees. As she puts it: “We have to treat our business like the ecosystem it is." Cameo appearances by: Tim Maltin (Titanic expert) and Lukas Fricke (farmer).
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Transcript
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| 0:00.0 | They knew they were in the ice region. |
| 0:10.5 | They were keeping their eyes peeled for ice. |
| 0:14.8 | But unfortunately, the conditions of visibility that night were in fact so clear that it |
| 0:23.3 | actually created a slight haze on the horizon. |
| 0:26.6 | So the irony is because they could see so far and so clearly it actually meant they |
| 0:31.9 | saw the iceberg a few seconds later than they would normally have done. |
| 0:36.3 | And of course it was those few seconds that proved fatal for the Titanic. |
| 0:43.4 | That's Tim Malton and he's telling us the story of the most famous shipwreck in modern |
| 0:47.3 | times. |
| 0:49.0 | As a Titanic expert for the past 30 years he can take us deep in a one of history's |
| 0:53.6 | most lopsided battles. |
| 0:59.6 | Titanic was 46,000 tons. |
| 1:04.4 | She was the largest moving object made by man. |
| 1:08.4 | She could have a collision with another vessel and still survive. |
| 1:12.0 | But of course the Titanic's collision wasn't with another ship. |
| 1:16.6 | The iceberg was 100 feet high and that's above the surface of the water and 400 feet |
| 1:24.4 | long. |
| 1:26.7 | And the ice as you know is many times bigger underneath the water. |
| 1:32.0 | So in fact the iceberg probably weighed about 1 and a half million tons. |
| 1:39.4 | Right the iceberg. |
| 1:42.2 | The icebergs are famous for two things. |
| 1:44.5 | One is this story. |
... |
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