What is your highest ROI or best social media channels right now?

Between the ones that you're working on?

YouTube?

YouTube? All right, that's number one?

Yeah, I would say probably YouTube and Instagram.

Mm-hmm.

What about you?

I would also agree that YouTube and Instagram are by number one and number two.

Yeah.

And yeah, that goes for everybody.

I actually did a huge video that broke down all of our lead flow

and where it came from.

Did you really?

Yeah.

Did it get good views?

Crushed.

Someone should link it there.

Oh, my God.

And so, I think the way to think about it,

and I ranked them kind of S-tiered or whatever,

but it was like, how much discoverability is there? How easy is it to generate kind of purchase intent? So like cost action? And so I'll tell you something that we found from school is that Instagram generates significantly more traffic than YouTube does. But YouTube traffic converts at like three or four times the percentage. And so YouTube is still for most because a lot of people who are on school who have communities have some content of some sort. And again, to be clear, some people have like a thousand followers. You don't need a lot. You just need something. And so the people who have it, they track where, because we can see attribution. YouTube is making them more money, even though Instagram sends more traffic. But

the first one in two for most people are going to be those buckets. We have seen that people

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