Flow before Friction & Excellent Customer Experience (with Ryan Daniel Moran) Pt.2 - July '21 | Ep 459

The Game with Alex Hormozi

Alex Hormozi

Education, Entrepreneurship, Business, How To

4.9 • 4.8K Ratings

🗓️ 12 November 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The business is the backbone, not the front. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about creating flow, adding friction, how much friction to create and when to improve the customer experience. He also answers the question of reconciling the difference between an MVP and a grand slam offer. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Ryan Daniel Moran’s YouTube Channel!

Timestamps:

(0:53) - Structure offers for exceptional customer experience.

(7:17) - Comparison: Pickup lines vs. marketing confidence and conviction.

(10:30) - Offer's role, anti-MVP, "flow before friction" explanation.

(18:42) - Alex's ventures grow fast—focus on flow or primary lever?

(22:35) - Demand strategy: Meet capacity or create scarcity for growth.

(32:44) - $100M Offers book sections: Market, product, enhancers detailed.

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Transcript

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0:00.0	Mozination, what's going on?
0:01.2	This is the second half of the run,
0:02.9	day in and moraine, capitalism.com interview,
0:05.1	where we talk this part about creating flow,
0:08.2	adding friction, how much friction to create,
0:10.6	when to improve the customer experience,
0:13.2	and one of the most interesting questions
0:14.8	I've gotten on a podcast in a very long time,
0:16.8	which is how do you reconcile the difference between
0:19.4	an MVP and a grand slam offer?
0:21.8	Aren't we supposed to start with a minimum viable product
0:23.8	rather than something amazing?
0:25.1	You'll want to tune in to hear the answer
0:26.5	because I think it may surprise you
0:28.0	and you will definitely get a guy from it.
0:30.3	Hope you enjoy.
0:31.7	If you sleep with your partner every single day,
0:34.0	your desire will inherently be lower
0:35.8	than somebody who hasn't slept with their partner in a week.
0:38.2	Right? And so I don't want the aroused customer.
0:41.0	I want the rabbit's customer.
0:43.9	Welcome to the game where we talk about how to get more customers,
	...

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